Freelancer profile translated to English.
Back to original languageAbout Caroline
Less administrative work, more time for your consultations.
I help health and wellness practitioners create their digital ecosystem. From your showcase website to automated appointment management, including your communication tools (social media, email, blog): we structure your entire communication together to make you autonomous.
You know you need to be online... but you lack the time, method, or resources to structure an effective strategy.
💡 I concretely provide you with:
🧿 Professional welcome: A WordPress site that reflects your image, reassures your future clients, and embodies your ethics.
🧿 Free spirit: Automation of your appointments, reminders, and document sending (forms, invoices).
🧿 Close support: A dedicated local expert to co-build your autonomy, without technical jargon.
I bring sharp skills honed over 20 years in multinational companies in the consumer goods and industrial sectors.
📍I operate in the Grand Geneva & Rhône-Alpes regions.
Want to improve your visibility or client acquisition?
💬 Let's chat here on MALT
English
Native or bilingual
French
Native or bilingual
German
Conversational
Italian
Basic
Can work on-site
Geneva (up to 30km), Annemasse (up to 30km), Thonon-les-Bains (up to 30km), Annecy (up to 30km), Bonneville (up to 30km)
Experience
- Caroline RibouletDigital Ecosystem & Automation for Wellness & Health ProfessionalsHEALTH AND WELLNESSOctober 2020 - Today (5 years and 10 months)Geneva, SwitzerlandI support entrepreneurs and SMEs in the cosmetic, health, and wellness sectors in structuring and executing their digital strategy to generate more clients and strengthen their online visibility.Areas of intervention:
- Creation and optimization of WordPress websites
- Natural and paid referencing (SEO/SEM)
- Communication tools (social media, emailing, blog)
- Digital marketing strategy
- Implementation of CRM, automation (appointments), and digital tools
- Client acquisition (Inbound Marketing)
- Visual identity & storytelling
As an independent contractor through a payroll umbrella company, I integrate easily into your organization without creating administrative overhead, full-time or part-time.I bring skills honed over +20 years in multinational companies in the consumer goods and industrial sectors.I adapt easily to other sectors. - ARRKWeb Marketing Project Manager EuropeMECHANICAL ENGINEERINGSeptember 2021 - August 2025 (3 years and 11 months)Annecy, France
- Migration and optimization of multilingual WordPress websites
- Project management for the integration of a B2B e-commerce platform
- SEO, SEA, SMO
- Inbound marketing (blog articles, newsletters, social media)
- Content creation
- Trade show marketing
Industry: Rapid prototyping and small-batch production - CotyMarketing ManagerFASHION AND COSMETICSOctober 2016 - June 2018 (1 year and 8 months)Geneva, SwitzerlandManagement of a portfolio of 10 luxury perfume and cosmetics brands, including Gucci, Lancaster Sun, Bourjois, Escada, Joop, and Stella McCartney, distributed in Duty-Free shops in Europe, Russia, Israel, and Africa.1) Brand and P&L Management:
- Achieving growth objectives
- Leading the redesign of the Gucci perfume range and consolidating Lancaster's leading position in the suncare sector
- Managing media campaigns
- Managing daily brand activities in coordination with a multidisciplinary team (30 people in Geneva/Paris/London)
2) Sales Team Support:- Go-to-market plan, client meetings, and annual trade shows
- Planning and coordinating promotional campaigns
- Ensuring the visual quality of brands in stores
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Education
- University degree in Digital Communication, Web Expertise, and Social MediaUniversity of Geneva2019Compétences attestées : • Transformation numérique : stratégies web et acteurs, analyse de données • Stratégie de marketing numérique (personnalisation de l'expérience client, campagnes) • Communication numérique d'entreprise : storytelling, image de marque et analyse d'audience • Réseaux sociaux : développer des stratégies de communication et de marketing (tests A/B) et gérer une crise • Veille web et réseaux sociaux • E-réputation : promouvoir et contrôler sa visibilité sur le web • SEO : les clés d'un référencement efficace sur le web et les spécificités du e-commerce • Construire un site web à l'aide du CMS WordPress et maîtriser la rédaction en ligne • Concevoir une application mobile en utilisant la méthode UX Design Thinking et définir ses usages • Réglementations en matière de communication pour gérer le marketing numérique en conformité avec la législation (RGPD...) Note 5,7 / 6
- Marketing Specialist with Federal DiplomaState Secretariat for Education, Research and Innovation SERI (Bern)2004
Certifications
- Entrepreneurship and Client Development through No-Code, Automation, and AILiveMentor2026
- Inbound MarketingHubspot2019