Freelancer profile translated to English.
Back to original languageAbout Caroline
Specializing in the agri-food sector with over 20 years of experience in companies of all sizes, from large corporations to small family businesses, I have a particular affinity for ethical, ecological, and organic products.
Thanks to the various roles held throughout my career, I have acquired and consolidated a wide range of skills (sales/negotiation, market analysis, commercial strategy definition, marketing tool creation, translation, category management, merchandising) in both national and international environments.
I am also passionate about the ecological cosmetics and wellness market, whose specificities I know well.
My rich experience and interpersonal skills have enabled me to build a solid network of partners.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Can work on-site
Paris (up to 50km)
Experience
- Newell BrandsCategory ManagerRETAIL (LARGE RETAILERS)November 2025 - March 2026 (4 months)Colombes, France*Definition of commercial and category strategyfor relaunched brands in the specialized network: distribution strategy, identification of priority references, construction of merchandising approach and annual promotional plan.
- **Operational category management**: data analysis (sell-in/sell-out), creation of rankings and assortment recommendations (supermarkets and specialized network).
- Development of client presentation dashboards.
- OtiecCommercial DevelopmentAGRICULTUREJanuary 2025 - Today (1 year and 7 months)Montreuil, France
- **Definition of commercial policy**: sales channel targeting, product selection, pricing policy structuring, commercial terms determination.
- **Development of client presentations**.
- **Supplier/brand sourcing**.
- Producttrainingand in-store animation.
- ADILSON SASChief Sales OfficerHEALTH AND WELLNESSMay 2024 - September 2025 (1 year and 4 months)Ile-of-France, France
- **CRM**: selection and implementation of the tool.
- **Prospecting**: creation of sales pitch, identification of priority targets, organization and management of prospect databases, contact initiation (emailing + direct approach) and follow-ups.
- **Trade shows**: product presentation and demonstration.
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Education
- DESS (Master 2) Marketing and StrategyIAE of Poitiers2002Master of Science (MSc) Marketing and Strategy Marketing et Stratégie d'entreprise
- Master's in Management SciencesIAE of Poitiers2001Bachelor of Science (BSc) Business Management Institut d'Administration des Entreprises, Poitiers