Freelancer profile translated to English.

Description

Hello! :)

With a background in advertising, I took my first steps in major advertising agencies like Fred&Farid and M&C Saatchi GAD. In this demanding and competitive environment, I was entrusted with a wide variety of projects (print, branding, web, POS, packaging... /// spirits, agri-food, beauty, banking...). I then moved into the cosmetics industry, joining the digital studio at Sephora. I would love to continue developing in this sector, which I adored!

I particularly enjoy image creation, from photo manipulation to photoshoots for web visuals, advertising posters, and more... I also enjoy brainstorming ideas and creating meaningful visual identities. Digital and editorial projects also interest me greatly, as I like to structure, energize, and highlight information.

Attentive to your projects, I like to take the time to understand the brief to best meet your aspirations. I am also very thoughtful and always strive to imbue my work with meaning.

To discover my complete universe, take a look at my portfolio: caroline-poisson.com!

Don't hesitate to contact me & I look forward to collaborating with you!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 15km)

THE KOOPLES
Web designer
FASHION AND COSMETICS
January 2022 - March 2022 (2 months)
Paris, France
> Graphic design of e-commerce, CRM, and affiliation elements
> E-commerce photo retouching
Web design Newsletter design Landing page Photo retouching E-commerce
Undiz - Etam Group
Art Director / Graphic Studio Manager
FASHION AND COSMETICS
September 2020 - November 2021 (1 year and 2 months)
Clichy, France
> Manager of the graphic studio (supervising 2 junior graphic designers).
> Modernization and restructuring of the brand's visual identity.
> Redesign of all web communication materials (newsletters, stories...) and print (window graphics, tote bags, POS, wallpaper...)
> Creation and supervision of flagship communication campaigns (store windows, e-commerce operations...)
> Creation of emails using Dartagnan.
> Management of the studio's schedule.
Team management Retail Digital communication Art direction Brand guidelines Illustration Instagram Newsletter design
Sephora - LVMH Group
Digital Art Director
FASHION AND COSMETICS
March 2017 - October 2019 (2 years and 8 months)
Neuilly-sur-Seine, France
> Promotional home page banners: concept and photo manipulation,
> Supervision of web communication for Christmas 2018 and 2019,
> Landing pages, emails, banners, interstitials...
> Icons, promotional badges,
> Redesign of country landing page guidelines.
Adobe Photoshop Graphic design Photo manipulation Graphic design Adobe Illustrator Email design Responsive design