Freelancer profile translated to English.
Back to original languageAbout Caroline
I give a clear voice to your brand, in French, in English,in Vietnam as well as in France.
Trilingual FR/EN/VN, based in Ho Chi Minh City, I support VSEs, SMEs and startups that want communication that converts, without unnecessary jargon and without delay.
-> Branding & Identity: graphic charter redesign, tone of voice, positioning.
Social Media Management: editorial strategy, content creation, planning. Occasional or recurring
->**Sales Brochure / Pitch Deck** : writing, offer structuring, Canva/Figma layout.
->**Offer Restructuring + Audit** : positioning audit, site audit, value proposition reformulation, sales pitch.
-> Newsletter & Email Marketing:strategy, writing, MailChimp segmentation.
What my clients get concretely:
✅ A consistent brand identity that inspires confidence at first glance
✅ Active social media with 24% email open rate (Moore Corp, HCMC)
✅ Brochures and pitch decks that win clients, not just look good
✅ A restructured, clear, and differentiating commercial offer
✅ A single, available point of contact who delivers on time
My references: Moore Corp Vietnam, CFAO Group (Paris), Paradis du Fruit, Lookaya, Hugo Boss, Digital Unicorn HCMC, Marc Rozier, varied contexts, a single common thread: communication that produces measurable results.
Available for one-time (1 week) or recurring assignments. Response within 24 hours.
French
Native or bilingual
Vietnamese
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Caroline Phan ConsultingProject Digital Solution ConsultantE-COMMERCEDecember 2024 - Today (1 year and 8 months)Hô Chi Minh Ville, VietnamDigital Unicorn -Digital Consultant / 4 months - HCMC, VietnamAt the heart of various digital projects, I ensured the consistency of user experience and communication for 7 application projects representing **€289,000 in value**:-> Defined and maintainedUX/UI standardson mobile, SaaS, and marketplace applications to ensure an impeccable user experience-> Coordinatedcontent strategyandcommunication deliverablesbetween technical teams and international clients-> Identified and converted commercial opportunities generating+€20,000 in upsellingthrough active listening to client needs-> Single point of contact between clients and teams of 40+ people. Dailycross-cultural communicationFR/EN/VNApplications managed: real estate, co-living, music social network, SaaS advertising audit, job marketplace, visually impaired assistance, investment management.DG-Labs - Digital Consultant-> Implementation of Agile workflows and project management processesMarc Rozier / El Pape-> Creation of turnkey websites: content strategy, wireframing, development, testing, and optimization on WordPress / Shopify-> Development of communication strategy
- SUEZProduct ManagerENVIRONMENTALMarch 2022 - March 2025 (3 years)Paris, France• VISION & STRATEGY: refining its service, designing functional solutions, leading rituals• DISCOVERY: gathering pain points, qualitative study. Ensuring and improving user experience. Writing User Stories. Prioritizing features.• PERFORMANCE: defining KPIs, implementing PowerBI reporting.• DELIVERY: managing Application Maintenance and Support (AMS) to ensure app maintenance. Managing application changes during deployments. Coordinating resolution actions and controlling deliverables. Qualifying incidents affecting the application chain.• CHANGE: creating and managing the user community (Yammer). Improving business processes
- - COYOTE -QA EngineerTRANSPORTATIONSeptember 2021 - February 2022 (5 months)Paris, FranceResponsible for the quality & user experience of the Coyote app on iOS. Using the agile SCRUM methodology.• Review of functional specifications & technical estimation• Development of functional test cases• Reporting, qualifying, and prioritizing defects• Verification of identified bug fixes• Validation and execution of reports before production release• Analysis of production defects• Performing test loads (app audio redesign case)
Recommendations
Be the first to recommend Caroline
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in E-business & Information SystemsUPEC Paris 122020Master E-business & Système d'informations
- Bachelor in International Business Professions in Asian MarketsUPEC Paris 122017
Certifications
- Certified Professional Scrum Product Owner IScrum.org2022