Freelancer profile translated to English.

Description

Passionate about developing web marketing strategies and project development, I worked for a year and a half in an agency as a Web Marketing Project Manager. Client relations, strategic thinking, and understanding technical challenges allowed me to grow and support about ten brands daily. The main development channels involved in transformation, acquisition, brand awareness, image, and customer loyalty.

Traffic Audit - Acquisition Strategy - SEA Strategy - Social Media Audit - SMO Strategy

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 50km), Toulouse (up to 50km), Lyon (up to 50km)

Caroline Penacq
Web Marketing Project Manager
CONSULTING AND AUDITS
September 2019 - Today (6 years and 11 months)
Build your strategy according to your objectives & targets
Benchmark your positioning against market evolution
Develop acquisition and transformation strategies
Implement acquisition tools
Analyze & Optimize your conversion funnel
Retain your customers and win them back

Traffic Audit - Acquisition Strategy - SEA Strategy - Social Media Audit - SMO Strategy
Web Marketing Strategy Social Media Google Ads Communication Strategy Acquisition Strategy Google Analytics
Definima
Web Marketing Project Manager
E-COMMERCE
January 2018 - May 2019 (1 year and 4 months)
Bordeaux, France
Project management from idea to creation, through growth and sustainability. From strategic to operational:

Needs Analysis - Market Analysis - Strategy Development - Time and Budget Estimation - Client Support

SEA:
- Paid Acquisition Strategy
- Thematic Semantic Analysis
- Adwords Campaign Creation and Monitoring
- Results Analysis, Reporting, and Optimization
> Keyword Planner - Adwords Editor - Analytics

SOCIAL MEDIA:
- Market Research and Competitor Audit
- Editorial Strategy and Planning
- Facebook Ads Advertising Strategy
- Visual Creation and Content Writing
- Community Management
- Results Analysis, Reporting, and Optimization
> Facebook - Instagram - Linkedin
> Agorapulse - Business Manager - Analytics

SEO:
- Keyword Identification
- Competitor Benchmark
- Semantic Analysis around Keywords
- Structure Optimization (Title, Desc, Url, Hn tags, Alt tags, Internal Linking..)
- Loading Time Optimization
- Implementation, Monitoring, and Optimization
> Yooda Insight - SeeUrank - Screaming Frog - SemRush - Alyze - ...
Google Ads Web Marketing Strategy Communication Strategy Google Analytics Google Search Console SEO Audit SEO User Experience Design Newsletter Design
Excelerate Systems
Project Manager - Social Media Manager
SOFTWARE PUBLISHING
September 2016 - August 2017 (1 year)
Bordeaux, France
> Social Media Manager:
- Social Media Audit
- Social Media Strategy
- Visual Content Creation
- Training on the use of Twitter and Facebook social networks

> Communication:
- Presentation and communication materials for events
- Contacting RGE artisans (phone presentation & training)
- Emailing campaign

> Web Design and UX Design:
- Mockup and Web Design
- Animation of Mockups
- Improvement of the existing back office
Project Management Community Management Social Media User Experience Design Web Design Social Media Training Audit Adobe Photoshop Adobe InDesign Adobe Illustrator

Check out Caroline's experience

Céline

ILASIS LASER (Helix Surgical)

Reviewed on 7/15/2024

As part of an audit of our website, Caroline assisted us in implementing a tagging plan. Responsive and rigorous, Caroline helped us clean up and improve our digital marketing tools. Additionally, we benefited from her expertise through her advice and tutorials, enabling us to now work autonomously. In addition to her professional qualities, Caroline is a very pleasant person, a good communicator, and very responsive.

Julien

Goveol

Reviewed on 12/14/2022

Very professional and Caroline provided me with a clear document summarizing the points we discussed, allowing me to continue the actions without her.

Show all 5 reviews