Freelancer profile translated to English.
Back to original languageAbout Caroline
For over 25 years, I have been supporting brands with clear communication and developing consistent corporate identities. I help companies sharpen their profile and formulate unique brand cores. These are then integrated into all communication efforts, enabling the company to grow and thrive. I have previously worked with the following companies: OSRAM, Gmund Papier, Giesecke+Devrient, and brand consultancies such as Wolff Olins in London or Interbrand Zintzmeyer & Lux for the BMW Group client.
Spanish
Basic
French
Basic
English
Fluent
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- Caroline Pastor Kernform MarkenberatungFounder and Managing DirectorCONSULTING AND AUDITSOctober 2016 - Today (9 years and 8 months)Sachsenkam, Germany- Implemented a brand relaunch for a medium-sized IT company- Project management for a group-wide Digital Asset Data Management System- Employer branding for IT consulting firms- Branding and marketing for a foundation for art and culture- Led, conceptualized, and implemented PR strategies for various clients
- Gmund PaperSenior PR Manager and FreelancerENVIRONMENTALJune 2012 - September 2016 (4 years and 4 months)Gmund, Germany- Led and conceptualized communication and PR strategies- Brand positioning- Case studies- Project management for collaborations
- OsramMarketing ManagerENERGY AND UTILITIESMarch 2007 - September 2012 (5 years and 6 months)München, Germany- Project management for an international campaign for specialist dealers- POS materials in trade marketing- Marketing plans for the European market. Conception and production of brochures, product launches, and sales promotion measures for LED modules and luminaires- Naming for LED products- Internet presence for the LED modules division- Internal and external events- Competitor research and analysis
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Education
- Dipl.-Kffr.Ludwig Maximilian University of Munich2000Marketing und strategische Unternehmensführung mit Werbepsychologie als Nebenfach. Diplomarbeit: Stars der Entertainmentbranche als Marken
- Communications Specialist (Bavarian Academy of Advertising)Bavarian Academy of Advertising, Munich1995
Certifications
- Business CoachHR Akademie München2024
- Team CoachICO Institut Augsburg2024