About Caroline
French
Native or bilingual
English
Fluent
Experience
- Pernod RicardSoMe Manager for Perrier-Jouët and G.H. MummWINE AND SPIRITSOctober 2023 - Today (2 years and 7 months)Paris, France- Audit and analysis of the current digital ecosystem- Development of tailor-made digital strategies (optimization of social media, traditional marketing, influence and word-of-mouth strategies)- Creation of Social Media calendar- Copywriting (SoMe, website, etc.)- Creation of various content (visuals, videos, infographics, etc.)- Photo shoots
- Moët & ChandonMarketing Manager at ChandonWINE AND SPIRITSSeptember 2022 - September 2023 (1 year and 1 month)Paris, France- Marketing strategy- Benchmarking- Competitive analysis- Agency relations- SoMe Orchestration- Photo shoots
- Château de La ChaizeMarketing & Commercial ManagerWINE AND SPIRITSApril 2019 - August 2019 (4 months)Lyon, France- Engagement, persuasion, and conversion strategy- Brief creation- Business strategy / pricing- Social Media & website- Photo shoots
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Education
- Master - Data Marketing & E-commerceSkema Business School2023- Digital marketing - Digital Strategy - Social Media - Google Analytics - WordPress - Notion
Certifications
- Meta Certified Digital Marketing AssociateMeta2023
- Google Ads SearchGoogle Digital Academy2023