Caroline O'Neill

" Owned social media strategies for seven EMEA-based executives, optimising their platforms to drive brand awareness and engagement. Conducted full audits to determine strategic engagement plans. " Produced editorial calendars and kept track of competitive landscape to inform strategy. Used data-driven insights to ensure ROI, resulting in growth, reach and scale. " Led full content strategy including copywriting, asset creation, scheduling, analytics, and providing insights. " Increased social media impressions by 141%, engagements by 114% and follower growth by 75% in FY24. " Increased social media impressions by 300%, engagements by 178% and follower growth by 141% in FY22.

" Managed the executive social presence of five senior leaders, building influence and strategic visibility with target audience. " Led full content strategy including copywriting, asset creation, scheduling, analytics, and providing insights. " Created platform specific editorial plans, growing reach and engagement through consistent, value-driven content. " Increased impressions by 35%, engagements by 238% and follower growth by 298% in FY23.

" Led strategic marketing campaigns for high-profile EY Arts and EY Energy & Resources sector. " Delivered impactful marketing campaigns focusing on organic, paid and influencer social media. " Managed major marketing campaign for the 'EY Exhibition: The Making of Rodin' at Tate Modern. Grew reach by 175% among target audience (exceeding target of 45%). " Copywriting and editing for senior partners across multiple touch-points including presentations, speeches, blogs, social media, videos and newsletters to enhance brand awareness among target market and extend into new markets. " Coordinated relationships with agencies and the wider global marketing team.