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Caroline O.CO

Caroline O.

Chief Product Officer

€1,200/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

19 years of product leadership experience with startups, scaleups, and venture-backed companies. I step in when situations are complex (blocked roadmaps, business models to rethink, internal misalignment) to bring the clarity and momentum needed to move forward.

My background covers product-market repositioning, transformation towards recurring revenue, go-to-market strategy, and organizational structuring, always connecting product decisions to commercial performance and investor value. I have led teams of up to 50 people, contributed to company exits, and launched products from scratch to scale in B2B SaaS, marketplaces, AI, healthtech, and digital platforms, in France, the UK, the US, and beyond.

I intervene as needed: long-term fractional CPO assignments, ad-hoc product audits, or coaching for executives and product leaders.
My latest missions were in the following sectors: Consumer AI; Travel, Marketplaces, Finance.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

  • Swedish

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Oh Designs SAS
    Fractional Chief Product Officer / Product & Strategy Advisory
    CONSULTING AND AUDITS
    July 2023 - Today (3 years and 1 month)
    Paris, France
    I work with startups, scaleups, and growth-stage companies in Europe and the US as a fractional CPO, strategic product auditor, or product coach.
    I support companies at critical moments: when the business model needs strengthening or rethinking, when a product is still seeking its market, or when the organization needs to change pace. My missions cover product vision and strategy, go-to-market, business model, operations, fundraising preparation, and organizational design.
    Product Roadmap Product Strategy Business Model Product Launch Strategy Go-to-Market (GTM) Strategy
  • Wefight
    Chief Product Officer
    HEALTH AND WELLNESS
    June 2022 - April 2023 (10 months)
    Montpellier, France
    Digital health scaleup offering therapeutic support applications for patients with chronic diseases.
    • Led a team of 50 people covering product management, UI design, brand creation, product marketing, and health content.
    • Redefined product vision and strategy towards a recurring and scalable business model; restructured the organization and led the fundraising strategy.
    • Aligned product, marketing, and sales teams around shared KPIs.
    User Experience Design Team Management Product Strategy Healthtech Fundraising
  • Webinterpret
    Product & Design Director
    E-COMMERCE
    May 2019 - September 2021 (2 years and 4 months)
    Paris, France
    B2B SaaS platform enabling cross-border commerce for marketplace sellers. Post-MBO environment backed by a private equity fund, with P&L responsibility.
    • Managed a team of 15+ people covering product management, UX design & research, brand design, and linguistic specialists; P&L responsibility with a GMV growth target of 15% per year, consistently exceeded.
    • Launched a new product line representing over 10% of the company's total revenue in the first year.
    • Defined the strategic roadmap and organizational restructuring in a post-MBO PE environment.
    Team Management Product-Market Fit Restructuring Product Launch Strategy User Experience Design

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Education

  • MA
    International Communications & Development
    MA
  • Bachelor of Business Administration
    ESG
    2005
    Bachelor in Business Administration

Skill set

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