Caroline Nobile

INSWIP is a Consulting and Coaching firm founded and led by Caroline Nobilé. She deploys her expertise, human qualities, and creativity to serve your brands and teams, to help you develop your business plan, and project your brand or company towards profitable and sustainable growth, through tailor-made support. INSWIP supports you in creating or transforming your brand (name, tagline, positioning, values, target audience, offering and pricing, business model, communication plan, pitch, sales tools). With your teams, INSWIP co-builds and pilots key success factors to smoothly manage the launch of your business or change: coaching, mentoring, team building... They trust or have trusted INSWIP: Picadeli, Cérélia (Croustipâte), Evidence Santé et WomUp, Marque Préférée des Français, Vojo (Cofigeo, Algama), Exiom Partners, ScanUp, Kea partners, FinCoach (Bini, Unie & Co, En second Lieu), EM Normandie... Areas of intervention: ✅ STRATEGY: Dream big & make it happen! ✅ INNOVATION: Think different! ✅ BRAND PURPOSE: Unique, Bold & Strong! ✅ COACHING & CHANGE MANAGEMENT: One team and empowered teams! INSWIP is an expert in the agri-food sector but also works with entrepreneurs in very diverse sectors. Are you a Marketing or Innovation Director or Manager? Are you an Entrepreneur, Startup founder, leading an SME or a VSE? Are you in the agri-food, restaurant, or FMCG sector? Are you an advertising or communication agency or a Consulting Firm? Are you looking for an expert on topics related to brand strategy (all sectors), digital marketing, food transition (CSR), frozen food, canned food...? We have many common points to share! Together, let's accelerate your growth and think about new development levers for your business and your teams!

Part of the Bonduelle Group: "nature, our future" (11,000 people in 100 countries). BELL is the European leader of ready-to-use vegetables (turnover: €900 million, 3,700 people). Vision: to be the world reference in well-living through plant-based food. My role: Marketing Director Retail France (Cassegrain & Bonduelle) Member of the Executive Committee. Managed a 20-person marketing team, with 4 direct reports. 2 technologies: cans and frozen. 2018: historical value market share and penetration for both Cassegrain and Bonduelle brands.

- Accelerated Innovation (Légumiô pasta, cauliflower rice, Organic range in jars, No Pesticide Residues Corn)

- Implemented consumer centricity, clean label, and CSR-oriented vision.

- Value management for Cassegrain through a 360° rejuvenation plan (logo, pack design, communication, social media).

- Portfolio management for Bonduelle in cans and disruptive innovation for frozen (VeggissiMmm!).

- Defined Brand territories and platforms.

Leverage the CSR model (Forever Food Together Program) in the brands strategy: tasty nutritious dishes, sustainable products, responsible sourcing and manufacturing, and highlight the role of frozen food: healthier meal choices, tackling food waste.