About Caroline
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- ACCORJunior Brand Content ManagerHOSPITALITYJanuary 2018 - August 2018 (8 months)Paris, France• Brand Content: Participate in defining and deploying the communication strategy for the Novotel and Mercure brands across all touchpoints. Manage the local implementation of brand communication strategies.• Brand Identity: Relay brand positioning to country communication departments. Manage the development of communication materials (graphic charter, print and digital materials) with agencies responsible for brand identity.• Advertising Communication: Development of pan-European and international communication campaigns:- Participate in defining the strategy and media plan- Coordinate production with communication agencies- Coordinate with country marketing relays for local campaign implementation.• Management of the complete redesign of the Mercure Local Stories website• Digital: Participate in defining the overall digital strategy and operations to be implemented.• Agency management.
- Reworld MediaWeb Product Manager & Content ManagerPRESS AND MEDIAJanuary 2017 - August 2017 (8 months)• Management of an editorial calendar• Development of a web strategy• Partnerships: Research and implementation of free or paid mechanics (Contests, Special Operations)• Performance report monitoring and summary preparation• Social selling: With Amazon• Market watch and analysis• Strategic publication arbitration
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Education
- Master in Digital Marketing & Web StrategyINSEEC2017Droits des activités numériques Stratégie e-business et E-CRM Web mobile et web média Marque et réseaux sociaux contenu éditorial Projet digital marketing E-Consumer Behavior Techniques de référencement naturel Communication online et multicanale Panorama des technologies web
- Culinary photography with a DSLR or mirrorless cameraLes recettes de Mélanie2022Objectifs de la formation: · Etre capable d’utiliser son appareil photo en mode manuel · Maîtriser les bases et techniques de lumière pour la photo culinaire · Maitriser les règles et grilles de composition · Etre capable de créer une mise en scène pour un produit culinaire · Réussir à s’organiser pour chaque shooting · Maitriser la retouche sous le logiciel Lightroom