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Caroline MorelCM

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Freelancer profile translated to English.
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About Caroline

🇫🇷Elevate your brand with a strong visual identity and impactful digital content.

As a digital creation consultant, I support entrepreneurs and small businesses in building a cohesive and engaging brand image. My expertise spans visual identity, art direction, and tailor-made content for web and social media.

Blending strategy, aesthetics, and professional tools, I help you define your positioning and connect with your audience meaningfully.

Creative, structured, and committed to bringing your vision to life.


🇬🇧Elevate your brand with a strong visual identity and impactful digital content.

As a digital creation consultant, I support entrepreneurs and small businesses in building a cohesive and engaging brand image. My expertise spans visual identity, art direction, and tailor-made content for web and social media.

Blending strategy, aesthetics, and professional tools, I help you define your positioning and connect with your audience meaningfully.

Creative, structured, and committed to bringing your vision to life.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lille (up to 50km), Port Grimaud (up to 50km)

Experience

  • L'atelier du Luxe
    Founder
    LUXURY GOODS
    May 2000 - Today (26 years and 1 month)
    Lille, France
    As the founder of an online luxury boutique specializing in upcycled luxury goods, I was responsible for several key aspects of the business. This included designing and upcycling items, managing social media to increase brand awareness and customer engagement, and designing and managing the company's website to ensure an optimal user experience and effective e-commerce functionalities.

    Furthermore, I efficiently managed order preparation, packaging, and shipping to ensure prompt and accurate order fulfillment. This rigorous approach contributed to customer satisfaction and established a strong reputation for our company.

    As a founder, I was able to apply my passion for sustainable luxury by offering unique, environmentally friendly, and high-quality products. My commitment to the circular economy and my strategic vision allowed me to create a distinctive brand and build a loyal customer base.

    I am proud and eager to continue developing this business and promoting a more responsible approach to luxury.

    https://www.latelierduluxe.fr/
  • Flavien Hue
    Communication Consultant
    CIVIL ENGINEERING
    May 2022 - Today (4 years and 1 month)
    Lestrem, France
    I had the opportunity to undertake a complete redesign project for a company specializing in the construction and waste management and recycling sector. As part of this project, I was responsible for redesigning the logo, graphic charter, and website, as well as creating printed communication materials such as flyers, folders, and business cards. Additionally, I designed vehicle, truck, and equipment wraps/stickers, enhancing the company's visibility on-site and during transit.

    In addition to these achievements, I also conducted several photo reports of the company's various construction sites, capturing their evolution over time. I also created time-lapses that visually and captivatingly showcased the progress of the sites. These photo reports and time-lapses are available on the company's website, offering visitors a concrete overview of the quality of the projects undertaken.

    Website: https://www.hue-flavien.fr/
  • GĂ®te La Boulangerie
    Communication Consultant
    HOSPITALITY
    July 2021 - Today (4 years and 10 months)
    I had the pleasure of collaborating with a passionate entrepreneurial couple for whom I created their website, developed a comprehensive communication strategy, managed their social media, and designed their logo, as well as creating communication materials like business cards and flyers.

    https://www.gitelaboulangerie.fr/
    Their project involves a guesthouse/bed and breakfast welcoming travelers who love nature and wish to discover the beauty of the Périgord Vert region.

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Education

  • Master in Digital Expertise, Communication, and Marketing
    Esupcom
    2019
    Master expertise digitale, Communication et marketing
  • Bachelor's degree in E-commerce and Digital Marketing, Marketing
    IUT de Roubaix
    2017
    Licence e-commerce et marketing Numérique , Marketing

Certifications

  • Digital Marketing Training
    The Shaw Academy
    2016
  • Google Digital Active
    Google
    2017

Skill set

Categories