Freelancer profile translated to English.

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Description

🔧 Are you a start-up/SME looking for support to think about your marketing from strategy to operations?

🧗‍ Do you need to take a step back from your current communication strategy?

🤝🏼 Are you having difficulty recruiting and need a transitional operational manager?

📈 However, do you need to gain visibility to recruit, retain and optimize your conversions?

If you recognized yourself at least once, let me introduce myself!

Hello,

I'm Caroline.

For almost 10 years I have been supporting brands in their creation and development across several verticals:

👉 Launch

Do you have a business idea but need someone to analyze the market, test your idea & define a roadmap?

👉 Branding

Are the feedback on your visual identity and your public statements mixed? Let's rework that together!

👉 Social networks

Do you need to define a social media strategy consistent with your overall strategy and implement it?

👉 SEO

Do you need to define an SEO strategy that fits into your overall strategy and initiate it? Let's work on optimizing your pages and a relevant content creation strategy.

👉 Copywriting

Do you need someone to deliver the right message at the right time to the right person on the right channel? Let's work on your newsletter, your emailings and your product pages

👉 PR / Influence

Don't have time to manage the implementation of a PR / Influence strategy?

👉 Meta Ads

You have an ads budget but have no idea how to spend it?

How I work:

- on a mission around a specific marketing need

- in outsourced marketing management ("Part time CMO")

- in co-construction workshop

When do we start? ⏰

Languages

English
Fluent
Spanish
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Symples
Chief Marketing Officer & CSR
AGRICULTURE
January 2022 - Today (4 years and 5 months)
Paris, France
Symples is a brand of organic iced tea made from French plants, low in sugar and 100% natural. In short, a healthy and committed alternative to traditional sodas.

🌿 My activity at Symples: Manage marketing and communication.

👩‍💻 And more specifically:
- Development & application of the new brand platform
- Reworking of all packaging
- Social media management: strategy creation, editorial planning, management of the freelance photographer (IG: 11k / FB: 6k / LK: 3k)
- Reworking SEO strategy through website redesign & creation of blog articles (2 per month)
- Writing the newsletter: 2 per month
- Setting up an automated email sequence
- Press relations management via agency management
- Influence relationship management
- Management of Meta ads campaigns
- Management of the Bio Entreprise Durable label

📊 Some results:
- Label: renewal for the 2nd year
- Instagram: nb followers +70% (˜11k) / nb of interactions +130%
- Pinterest: launch in November 2022 > 2k monthly impressions
- Linkedin: impressions in 6 months Symples: 100k / Founder: 250k / Personal: 110k
- Emailing: average open rate 45% / average click rate 4% / average turnover €130
- Press: 32 articles (professional press, lifestyle, regional, podcast)
- Influence: ˜40 influencers involved in the Symples adventure (food, healthy lifestyle)
- Website traffic: x3 nb impressions
- E-commerce: +210% add to cart / +43% conversion rate
SEO SEO writing Social networks Emailing Facebook Ads Content marketing Copywriting
William Grant & Sons France
Product Manager
WINE AND SPIRITS
January 2016 - Today (10 years and 5 months)
Paris, France
-Reflection & Implementation of brand launch strategies (CHR & GMS)
>Definition and monitoring of ATL: media plan (Digital, Display), sampling actions (Festival, bar activations, Grand Distribution activations), creation of drink strategy, prescription activity (Brand Ambassador activities, Trade Shows)
> Development & Launch of innovations
>Development of BTL tools
-Business management
-Analysis of brand performance (using various panels)
-Construction & Budgetary management (volume, A&P, budgets, P&L)

Brands concerned:
Monkey Shoulder, Hendrick's, Passoã, Sailor Jerry, Milagro, Bache-Gabrielsen
Marketing Trade marketing Operational marketing Marketing strategy Innovation Data analysis Spirits
William Grant & Sons France
Category Manager GMS
WINE AND SPIRITS
March 2015 - December 2015 (10 months)
Paris, France
-Design and presentation of market and innovation reviews for customer meetings
-Assortment: analysis of product performance & assortment recommendations
-Promotional strategy: analysis of the impact of promotions and recommendations for the 2016 promotional plan
-Merchandising: analyzes & strategic proposals specific to brands, preparation of recommendations, arguments and supports for the sales force.
Data analysis Merchandising Spirits category management