About Caroline
French
Native or bilingual
English
Conversational
Spanish
Conversational
Experience
- FreelanceWeb Copywriter & Community ManagerSOCIAL NETWORKSJanuary 2019 - Today (7 years and 5 months)Bordeaux, France- Content creation: staging, shooting, photo editing, visual creation...- Social media management (Facebook, Instagram, Linkedin, TikTok...): editorial planning, text writing, post scheduling, ad visual creation, interactions and moderation, contests...- Partnerships & influencer relations: influencer research, profile selection, contact, partnership follow-up, results analysis...- SEO: site audit, keyword research, optimization of existing content...- Copywriting: SEO-optimized article writing, product descriptions, newsletters, emailsâŠ
- Groupe PAROTDigital Marketing OfficerAUTOMOBILEApril 2019 - July 2021 (2 years and 4 months)Bordeaux, Franceâą Newsletter creation and sending- Selection of content to highlight and newsletter creation- Visual creation- Text writing- Newsletter posting via Dolistâą Community Management- Management of the editorial calendar for the Facebook, Linkedin, Google My Business & Instagram pages of the brands (Ford, BMW, MINI, Fiat, Alfa Romeo, MAN, IVECO, Jeep...)- Shooting, content writing and post publication- Post sponsorship based on set objectives- Performance monitoring and analysisâą Landing Page- Creation and updating of landing pages- Layout and text writing- Creation of questionnaires and reply couponsâą SEO- Writing of new vehicle descriptions- SEO optimization & integration on the website www.groupe-parot.com
- TwentiCo-founder & Project ManagerSPORTSSeptember 2018 - April 2019 (7 months)Strasbourg, Franceâą Web- Purchase of domain names and hosting servers on OVH- Implementation of the WordPress CMS and website content updates- UX design implementation- Content writing- SEO optimizationâą Newsletter creation and sending- Selection of content to highlight and newsletter creation- Newsletter posting via Mailshimp & Deciplusâą Community Management- Management of the editorial calendar for the brand's Facebook & Instagram pages- Shooting, content writing, and post publication- Performance monitoring and analysisâą Acquisition- Facebook Ads & Instagram Ads campaign execution via Business Manager- Daily campaign management and monitoring: bid adjustments, budget, and performance tracking.- Performance tracking and reportingâą Influence- Influencer database update- Search for new influencers in Strasbourg and outreach- Monitoring and tracking of communication on influencers' networks in partnership with Twenti
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Education
- Master Of Sciences Digital Marketing & E-businessInseec Paris2017
- Sales Force Manager DegreeSales Force Manager Degree - Institute of Sales Forces of the Chamber of Commerce and Industry of Brive la Gaillarde2010
Certifications
- Email MarketingSendinblue2021
- Influence & Advertising CertificationInfluence4you X ARPP2021