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Caroline MichelCM

Caroline Michel

Social Media Manager & Content Creator 🎬

€400/day
Brive-la-Gaillarde, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

Hello 👋

Freelance Social Media Manager since 2019, I currently manage a portfolio of about ten clients simultaneously, in sectors as varied as real estate, renovation, catering, childcare, energy, and well-being.

My specialty? Creating content that truly reflects the brand: Reels that grab attention, captions that encourage action, and editorial strategies that last.

What I can do for you:
✹ Video content creation: Reels, UGC, scripts, filming, editing
✹ Social media management: editorial planning, copywriting, scheduling, moderation
✹ Editorial strategy & content calendars
✹ Newsletters & emailings
✹ SEO copywriting: blog posts, product descriptions, website content
✹ Partnerships & influencer marketing

Based in CorrĂšze, I work remotely with clients all over France.

Available and responsive, I will always take the time to reply to you.

Shall we discuss your project?
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Conversational

Can work on-site
Brive-la-Gaillarde (up to 50km), Paris (up to 50km), Biarritz (up to 100km), Brive-la-Gaillarde (up to 100km), Toulouse (up to 100km)

Experience

  • Freelance
    Web Copywriter & Community Manager
    SOCIAL NETWORKS
    January 2019 - Today (7 years and 5 months)
    Bordeaux, France
    - Content creation: staging, shooting, photo editing, visual creation...
    - Social media management (Facebook, Instagram, Linkedin, TikTok...): editorial planning, text writing, post scheduling, ad visual creation, interactions and moderation, contests...
    - Partnerships & influencer relations: influencer research, profile selection, contact, partnership follow-up, results analysis...
    - SEO: site audit, keyword research, optimization of existing content...
    - Copywriting: SEO-optimized article writing, product descriptions, newsletters, emails

    Social Media SEO SEO Copywriting Web Copywriting Instagram Facebook Facebook Marketing Instagram Marketing Adobe Photoshop Photography Photo Editing Adobe Lightroom
  • Groupe PAROT
    Digital Marketing Officer
    AUTOMOBILE
    April 2019 - July 2021 (2 years and 4 months)
    Bordeaux, France
    ‱ Newsletter creation and sending
    - Selection of content to highlight and newsletter creation
    - Visual creation
    - Text writing
    - Newsletter posting via Dolist

    ‱ Community Management
    - Management of the editorial calendar for the Facebook, Linkedin, Google My Business & Instagram pages of the brands (Ford, BMW, MINI, Fiat, Alfa Romeo, MAN, IVECO, Jeep...)
    - Shooting, content writing and post publication
    - Post sponsorship based on set objectives
    - Performance monitoring and analysis

    ‱ Landing Page
    - Creation and updating of landing pages
    - Layout and text writing
    - Creation of questionnaires and reply coupons

    ‱ SEO
    - Writing of new vehicle descriptions
    - SEO optimization & integration on the website www.groupe-parot.com
    Community Management Landing Page SEO Web Copywriting SEO Copywriting Copywriting Facebook Facebook Marketing LinkedIn Instagram Instagram Marketing
  • Twenti
    Co-founder & Project Manager
    SPORTS
    September 2018 - April 2019 (7 months)
    Strasbourg, France
    ‱ Web
    - Purchase of domain names and hosting servers on OVH
    - Implementation of the WordPress CMS and website content updates
    - UX design implementation
    - Content writing
    - SEO optimization

    ‱ Newsletter creation and sending
    - Selection of content to highlight and newsletter creation
    - Newsletter posting via Mailshimp & Deciplus

    ‱ Community Management
    - Management of the editorial calendar for the brand's Facebook & Instagram pages
    - Shooting, content writing, and post publication
    - Performance monitoring and analysis

    ‱ Acquisition
    - Facebook Ads & Instagram Ads campaign execution via Business Manager
    - Daily campaign management and monitoring: bid adjustments, budget, and performance tracking.
    - Performance tracking and reporting

    ‱ Influence
    - Influencer database update
    - Search for new influencers in Strasbourg and outreach
    - Monitoring and tracking of communication on influencers' networks in partnership with Twenti
    Community Management Wordpress Adobe Photoshop SEO Copywriting Communication SEO Mailchimp Digital Communication

Recommendations

Estelle FernandezEF
AL
Laure CampagnéLC
+6
Estelle Fernandez and 8 other people have recommended Caroline

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Education

  • Master Of Sciences Digital Marketing & E-business
    Inseec Paris
    2017
  • Sales Force Manager Degree
    Sales Force Manager Degree - Institute of Sales Forces of the Chamber of Commerce and Industry of Brive la Gaillarde
    2010

Certifications

  • Email Marketing
    Sendinblue
    2021
    Email Marketing
  • Influence & Advertising Certification
    Influence4you X ARPP
    2021
    Advertising Influencer Marketing

Skill set

Categories