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Caroline M.CM

Caroline M.

CONCEPT WRITER-EDITOR | SEO EXPERT

€590/day
15 projects
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Caroline

About


**Freelance copywriter and SEO expert**, I help brands like the Ritz Paris, Accor Hotels, Iconic House, Ventealapropriete, Xavier Vignon, Pernod Ricard, Deel, LVMH, and many others develop their online visibility: customer acquisition, content strategy, SEO, brand voice, and tone of voice.


Formerly a buyer at Ventealapropriete and WSET 3 certified, I have built solid expertise in the wine and spirits, gastronomy, and hospitality sectors.

A true **marketing all-rounder**, I put my experience at the service of brands to help them shine and create a strong connection with their audiences.

Key Skills

Growth acquisition marketing and SEO
Editorial strategy & brand voice
SEO strategy & SEMrush audit
SEO copywriting & storytelling
White paper, press kit, blog post, newsletter writing
Copywriting & branded content

Specializations

Wine, hospitality, gastronomy, luxury, travel, lifestyle
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Marseille (up to 50km)

Experience

  • YouLoveWords
    Copywriter
    DIGITAL AND IT
    May 2025 - Today (1 year and 3 months)
    Paris, France
    Writing and project management for various clients, from Accor to Ritz Escoffier, METRO, Carniato, Shopify, and Deel.
    Writing blog posts, white papers, FR-EN translations, UX optimization, and strategic redesigns. Work on tone of voice and identification of high-value SEO markers.
    White Paper Writing SEO Copywriting Copywriting Blog Copywriting
  • WEEKS OFF- ICONIC HOUSE
    Copywriter and Translator
    July 2023 - Today (3 years and 1 month)
    Paris, France
    Translation of in-house articles from French to English, SEO optimization, and content writing for ICONIC HOUSE's Weeks Off magazine.
    English to French Translation SEO Copywriting Copywriting Copywriting Editorial Strategy
  • Worders
    Copywriter FR-ENG
    DIGITAL AND IT
    January 2023 - Today (3 years and 7 months)
    Paris, France
    Copywriting and translation work for various clients, including Deel and Adobe. Writing blogs, transcribing articles from English to French and vice versa.
    Web Copywriting Copywriting English to French Translation Copywriting

Reviews

5.0

Out of 14 ratings

IngaI

Inga

IAMFASHION

Reviewed on 10/21/2021

The work was well executed within the requested timeframe. Perfect!
LudovicL

Ludovic

Les Gros Bras

Reviewed on 9/22/2021

Caroline did a quality job. I recommend her!

Recommendations

Margot Le PrinceML
Cédric ManoukianCM
FU
Margot Le Prince and 2 other people have recommended Caroline

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Education

  • Master in International Marketing and Business
    NEOMA
    2014
  • WSET 3
    Wine and Spirits School
    2018

Skill set

Categories