Freelancer profile translated to English.

Description

Hello, I'm Caroline 👋

I'm a freelance Head of Content, specializing in content marketing with a real obsession: creating content that attracts, engages, and converts ✨

I navigate between editorial strategy, writing, and social media, with a hybrid profile: I can define a global vision as well as be involved in production. I love writing, building brand universes, imagining concepts... but also working on art direction, photography, and thinking about content that truly lives on platforms.

My playground is mainly Instagram and TikTok, with a very performance-oriented approach: understanding the codes, testing, optimizing, iterating.

Today, I'm looking for new missions in content, social media, or editorial strategy, with brands that want to go beyond "pretty" content and truly create impact 🚀

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Onvoyage Sàrl
Head of content
TRAVEL AND TOURISM
March 2026 - Today (3 months)
Neuchâtel, Switzerland
I manage the global content strategy, with a strong focus on social media (Instagram and TikTok), in order to build an inspiring, coherent, and high-performing brand. My role involves defining editorial axes, framing the creative direction, identifying growth opportunities (organic and ads), and supporting production to ensure a high level of quality.

I also work closely with creative profiles to generate ideas, test new formats, and continuously optimize content performance.
Communication strategy Social media SEO writing Project management Content marketing
Les Conteurs
Social media & content manager
TRAVEL AND TOURISM
January 2018 - April 2021 (3 years and 3 months)
Bordeaux, France
There, I supported various destinations and brands in creating high-value content: blog articles, newsletters, social media campaigns, editorial content... always with the aim of combining inspiration and performance.

My role was both strategic and operational: defining editorial lines, imagining content concepts, managing communication, and producing formats adapted to each channel.

This experience allowed me to develop a real sensitivity for brand storytelling, while maintaining a results-oriented approach — with content designed to attract, engage, and convert 🌍
Content strategy Social media Photography SEO writing Meta Ads (Facebook & Instagram)