Caroline Melerski

Senior Art Director specializing in UI Design and the creation of corporate identities, I have been supporting premium brands and large accounts for 14 years in the design of innovative, elegant, and high-performing digital experiences.

My approach combines strategic vision, aesthetic rigor, and a deep understanding of user needs, enabling me to manage complex projects and ensure the overall coherence of the experience, from concept to deployment.

Proactive, I excel in the creative direction of interfaces, the structuring of intuitive journeys, and the orchestration of digital projects involving design, tech, and product teams. Accustomed to working autonomously or collaboratively, I know how to align stakeholders, facilitate UX workshops, and transform business challenges into relevant and impactful design solutions.

My experience allows me to define and champion a clear vision of experience design, while ensuring consistent, high-quality implementation. I work on web and mobile projects, respecting technical constraints, business objectives, and deadlines.

Management and design of multi-screen digital systems

Artistic Direction & Creative Leadership

UX Design and Optimization

Systemic Design & Design Systems

UI Design & Premium Interfaces

Wireframes & Information Architecture

Facilitation of UX and co-design workshops

Digital Project Management & Design/Tech Coordination

Supervision and consulting in web & mobile creation

Creation of visual identities consistent with the digital experience

Needs analysis and creation of graphic universes

Artistic direction, adaptations, production, follow-up & final artwork proof

ENGIE — Enedis — RTE — Dior — Guerlain — Chanel — Céline — Louis Vuitton — Givenchy — Printemps — Nespresso — Edmond de Rothschild AM — AXA — LCL — Audiens — Total — Saint-Gobain