Freelancer profile translated to English.
Back to original languageAbout Caroline
Senior Art Director specializing in UI Design and the creation of corporate identities, I have been supporting premium brands and major accounts for 14 years in designing innovative, elegant, and high-performing digital experiences.
My approach combines strategic vision, aesthetic rigor, and a deep understanding of user needs, enabling me to manage complex projects and ensure the overall coherence of the experience, from concept to deployment.
Proactive, I excel in creative interface direction, structuring intuitive journeys, and orchestrating digital projects involving design, tech, and product teams. Accustomed to working independently or collaboratively, I know how to align stakeholders, lead UX workshops, and transform business challenges into relevant and impactful design solutions.
My experience allows me to define and champion a clear vision of experience design, while ensuring coherent and high-quality implementation. I work on web and mobile projects, respecting technical constraints, business objectives, and deadlines.
UI/UX & DIGITAL DESIGN
Management and design of multi-screen digital devices
Artistic Direction & Creative Leadership
UX Design and Optimization
Systemic Design & Design Systems
UI Design & Premium Interfaces
Wireframes & Information Architecture
UX Workshops and Co-design Facilitation
Digital Project Management & Design/Tech Coordination
Supervision and Consulting in Web & Mobile Creation
PRINT & BRAND IDENTITY
Creation of visual identities consistent with the digital experience
Needs analysis and creation of graphic universes
Artistic direction, adaptations, production, follow-up & final proof
REFERENCES
ENGIE — Enedis — RTE — Dior — Guerlain — Chanel — Céline — Louis Vuitton — Givenchy — Printemps — Nespresso — Edmond de Rothschild AM — AXA — LCL — Audiens — Total — Saint-Gobain
French
Native or bilingual
German
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 10km)
Experience
- HierakonSenior Art DirectorDIGITAL AND ITMay 2021 - Today (5 years and 1 month)Paris, FranceHierakon is a communication agency specializing in the creation of visual identities, supporting major clients in the financial sector on a long-term basis.Since its inception, I have worked in tandem with the creative director to develop coherent brand universes and communication materials that enhance companies' image and give substance to their strategy.Main clients and projects:Candriam, Edmond de Rothschild, AXA, LCL, ASPIM
- LMC FranceSenior Art DirectorDIGITAL AND ITJanuary 2019 - Today (7 years and 5 months)Paris, FranceI support the web development agency LMC France in the design of web projects, in close collaboration with their UX designer. Together, we work from strategic thinking to visual design to create strong digital identities and coherent web experiences for their clients.Projects completed:Airbus, FNAC Darty, France TV, Meet Africa, Unesco, FFN French Swimming Federation, LNC National Cycling League, Saur, Guarantee Fund,
- ENGIE ProfessionnelsArt Director and Lead UI DesignerENERGY AND UTILITIESFebruary 2016 - Today (10 years and 4 months)Paris, FranceSince 2016, I have been responsible for the web art direction and UI design of the ENGIE Pro website (https://pro.engie.fr/) and its Customer Area. In close collaboration with the business teams, I design the digital experience for ENGIE Pro, embodying the Group's visual identity while respecting the brand's promises.My approach involves creating components and interfaces that meet the specific needs of professionals, while translating the evolutions of the energy market in France into a digital language. This long-term work allows me to support the digital transformation of a major player in the energy sector.
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Education
- Visual Communication (level)Toulouse School of Fine Arts - September 2004 to July 2005
- Dipl. Media DesignBauhaus University Weimar (Media Art and Design M.F.A.)2006