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Caroline MedinaCM

Caroline Medina

Marketing and digital consultant

€250/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

With over 10 years of experience in marketing and product line management, I am currently the Product Line Marketing Manager at Duomed France. My role includes strategy, product development, and management. Leveraging my skills in project planning and return on investment, I contribute to the effective management and success of product lines in the human health sector.

My diverse background in the cosmetics, veterinary, and human health sectors has equipped me with valuable adaptability and expertise in operational and strategic marketing. Passionate about innovation, I strive to offer tailored and high-performing solutions that meet the needs of professionals and patients. My goal is to foster product development and optimization for a positive impact on health and well-being.
  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Duomed
    Product Manager
    June 2022 - Today (4 years)
    Poissy, France
    Strategic and operational marketing: Marketing Plan, market analysis, product launch, pricing, margin analysis, communication tools, sales force training, forecasts, and sales analysis.

    Cross-functional management: Product portfolio management with manufacturers, field feedback, coordination with purchasing, logistics, after-sales service, accounting departments...

    Public relations: Presentations at conferences, seminars. Relations and management of Key Opinion Leaders (KOLs).

    Products managed: Medical devices - Equipment and consumables.
    Positioning strategy Communication strategy Benchmarking and competitive analysis Market research Partner relations
  • Alcyon
    Consumables Product Manager
    September 2019 - May 2022 (2 years and 8 months)
    Paris 13 Gobelins, France
    Revenue growth for the product line.
    Supplier sourcing, agreement negotiation, annual contract setup.
    Product referencing, product assortment optimization.
    Definition and animation of the product offering.
    Analysis of the product line's results and profitability.
    Development of communication actions.
    Proposal for new product developments.
    Competitive market and competitor monitoring, economic, technological, and regulatory watch.
    Product development Sourcing Data analysis Competitive intelligence Strategic intelligence

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Skill set

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