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Caroline M.CM

Caroline M.

Communication Strategy & Content Manager

€400/day
Nantes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

If you are looking for someone attentive to create or revamp your communication strategy, you've come to the right place 😊
I studied tourism, communication, and event management, and my various professional experiences have provided me with solid skills that I put at your disposal.
My portfolio:
Need a communication strategy? To strengthen your digital presence? To get support? I am here for you!

My support services:
🚀 Develop your brand strategy
Create or develop your universe by harmonizing your identity and managing your Brand Content (writing, blogging, e-mailing...)

🚀 Implement your communication strategy
- Define a 360° communication framework and plan
- Development of your print & web communication materials
- Implementation of a social media strategy and its deployment

The missions don't stop there, and depending on your needs, we can find adequate solutions!
Example: audit your website or brainstorm to launch your new online storefront, act as a liaison between you and your various service providers to ensure the project doesn't get lost along the way, develop your partnerships or affiliations...

Passionate about travel, I have worked in numerous tourist structures and have assisted some of them with their digitalization!

My areas of expertise are:
✈ Tourism and travel, with a preference for responsible travel and slow travel
⛺ Outdoor and nature (I know camping well!)
🌎 Ecology
🥇 Sport and well-being
🚌 Alternative travel methods (van travel)

On a personal note, I just returned from a 6-month van trip in the USA/Canada. It was a very enriching experience that allowed me to improve my English, my interpersonal skills, and my independence!

Looking forward to discussing your projects with you!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Nantes (up to 50km)

Experience

  • FFCC
    Administrative and Communication Assistant
    June 2016 - Today (10 years)
    Île-de-France, France

    - Editing of communication materials (sales brochures, flyers, posters, guides)
    - Launch of a new brand: creation, management, and editing of a Wordpress blog
    - Community management (Facebook, Instagram, and Pinterest)
    - Writing: one article per week on the Camp'Us blog (interviews, trends, products...)
    - Newsletters: sending a monthly newsletter to members via the back office and Mailjet (approx. 20,000 prospects)
    - Partnership management: relations with partners for the development of specific offers and joint actions (outdoor and leisure tourism sector)
    - ...
  • Eurolines/isilines (Transdev)
    Marketing and Communication Officer
    March 2015 - February 2016 (11 months)
    92000 Nanterre, France

    - Sending newsletters: Creation, content, and sending via SmartFocus software. 2 monthly newsletters for isilines, 2 monthly newsletters for Eurolines, and 1 monthly B2B newsletter + targeted communication (new products, partnerships...)
    - Creation and editing of Eurolines and isilines communication materials, updating of seasonal materials (flyers, posters), occasional response to requests (partnerships, events...)
    - Project monitoring and management: enhancement of the Paris Galieni bus station (quotes, visual creation, production and installation monitoring: A0 click frames, A2 posters, 4x3m billboards, signage...)
    - Redesign of the shop windows for French commercial offices: monitoring the redesign of shop windows (quotes, service provider relations...)
    - Relations with partners (FUAJ, Indic, PostBus...) and service providers (Siganarama, Stand3D, Etiquettes Foucher, CRES, Stipa, ALVS...)
    - Ordering supplies, communication materials: goodies (selection, quotes, and ordering), luggage tags...
  • AST - Association Science & Television
    Communication and Press Officer
    April 2014 - October 2014 (6 months)
    Paris, France
    Organization of the Pariscience festival and activities for the Science & Television association
    - Community Management: Facebook and Twitter (acquisition of 800 fans and followers), impact analysis (Analytics)
    - Editorial: prospecting and contacting websites and blogs to promote the festival (writing articles), sending newsletters
    - Event Management: festival logistics, organization of contests and Live Tweets with scientists
    - Press Relations: press release, press kit, press review
    - Partnership monitoring
    - Prospecting (audience and partner development), monitoring, and reporting

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Education

  • Master's in E-tourism and Cultural Heritage Engineering
    Flash
    2014
    Master E-tourisme et ingénierie culturelle des patrimoines
  • Master 1 in History, History, Tourism
    FLASH La Rochelle
    2013
    Master 1 Histoire, Histoire, tourisme

Certifications

Skill set

Categories