About Caroline
French
Native or bilingual
English
Fluent
German
Conversational
Experience
- LSO StudioSEO, SEA & SMA Consultant - FreelanceCONSULTING AND AUDITSJanuary 2019 - Today (7 years and 5 months)Les Sables d'Olonne, FranceSpecializing in online visibility optimization and digital performance. Working on natural referencing, Google Ads campaigns, and social media advertising, with a personalized approach focused on ROI. Objective: boost traffic, conversions, and loyalty.In 2024, generated €180k budget on Google Ads and €35k on MetaPortfolio: lsostudio.com & studio-brutus.com
- Laboratoire CCDSEO, SEA & SMA ConsultantMEDICALJune 2023 - January 2025 (1 year and 7 months)Supporting Laboratoire CCD, specializing in women's health, in developing its digital strategy. Awareness strategies for laboratoire-ccd.fr, menop-ose.fr, babylena.fr Conversion strategy for gyngyn.frFrom June 2023 to December 2024, gyngyn.fr went from 466 ranked keywords to 4,271 ranked keywords (398 in the TOP 10).Traffic growth of +203%. Revenue growth of +274%.
- Agence Morgane CommunicationSEO and SEA ConsultantCONSULTING AND AUDITSJune 2021 - Today (5 years)Les Herbiers, FranceSupporting the communication agency Morgane for all its SEO and Google Ads missionsSEO:• Audit and performance analysis• Keyword strategy definition• Technical and structural website optimization• Content creation and improvement for better positioningGoogle Ads:• Campaign creation and management (Search, Display, YouTube, Shopping)• Continuous optimization to maximize ROI• Performance analysis and strategic adjustmentsStrategies adapted to client needs. Data-driven and results-oriented approach. Close collaboration with teams to ensure high-performing campaigns.
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Education
- Master 2 Marketing - E-commerce SpecializationIsefac2014
Certifications
- Google Ads Video Advertising CertificationGoogle2024
- Google Shopping Advertising CertificationGoogle2024