Freelancer profile translated to English.

Description

Media Coordinator with 9 years of experience in digital marketing, specializing in the definition and leadership of full-funnel media strategies for medium and large brands in the retail, consumer goods, and e-commerce sectors. Expert in the integration of branding, performance, and retail media, with a strong focus on data, investment efficiency, and direct impact on business results.

Extensive experience in managing multidisciplinary teams and leading complex ecosystems involving media agencies, internal departments, and executive stakeholders. Strategic track record in defining media architectures, allocating investments, building learning agendas, and using data for decision-making.

Recognized for combining strategic vision, deep technical knowledge of digital platforms, and data storytelling, driving continuous improvement in performance, learning, and media maturity for brands.

Industry field of expertise

Languages

Portuguese
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Cadastra,
MEDIA COORDINATOR
E-COMMERCE
September 2022 - December 2025 (3 years and 3 months)
Porto Alegre, RS, Brazil
Strategic leadership of media for large e-commerce and retail operations, responsible for defining the full-funnel media architecture (awareness, consideration, and conversion), integrating branding, performance, and retail media channels.
Management and development of a team of 11 professionals, acting as a technical and strategic reference, focusing on performance improvement, team autonomy, and execution excellence.
Strategic allocation of investments across platforms such as Google Ads, Meta Ads, TikTok Ads, DV360, and Amazon Ads, ensuring alignment between brand objectives, commercial goals, and media efficiency.
Leadership of client and internal department relationships, translating business objectives into data-driven media strategies focused on measurable results.
Structuring KPI monitoring routines, report automation, and performance analysis, ensuring executive visibility and agile decision-making.
Active participation in the construction and evolution of the Group Panvel's Retail Media strategies, contributing to increased efficiency and channel maturity.
Collaboration in the implementation of agile methodologies for demand and project management, fostering greater team integration, strategic prioritization, and increased productivity.
Paid Media Strategy Branding E-commerce Agile Project Management Business Plan Development
Cadastra,
SENIOR MEDIA ANALYST
September 2021 - September 2022 (1 year)
Porto Alegre, RS, Brazil
Strategic role in planning and executing multi-channel media for brands such as Unilever, Smiles, and Red Albert Einstein, covering all stages of the marketing funnel. Responsible for tactical media definition, continuous campaign optimization, and investment allocation with a focus on return on investment (ROI), efficiency, and achievement of business objectives. Analysis of competitive environments and performance data for generating strategic insights and optimization recommendations.
Mentoring and technical guidance for junior and mid-level analysts, contributing to team development and the standardization of best practices.
Cadastra,
FULL MEDIA ANALYST
September 2020 - September 2021 (1 year)
Porto Alegre, RS, Brazil
Planning and execution of programmatic media campaigns, social ads, and search for major clients, focusing on performance and brand building.
Active participation in the development of strategic media plans, aligned with clients' communication and business objectives.
Monitoring KPIs and continuous campaign optimization, ensuring investment efficiency and learning generation.