Freelancer profile translated to English.
Back to original languageAbout Caroline
🎨 Digital Art Director & Illustrator
With 10 years of experience in agencies, I support brands and associations in creating high-performing and creative digital solutions.
My approach combines acquisition strategy and visual storytelling to give meaning to your communications.
✨ What I offer:
Digital Art Direction:Design of Landing Pages, websites, and conversion-oriented solutions.
Social Ads & Content:Creation of campaigns (video, display, social media) to boost your visibility.
Illustration & Youth Universe:My "little extra" to bring poetry and uniqueness to your projects (publishing, games, web).
Fundraising & Print Expertise:Mastery of the codes of the charity sector (Unicef, Red Cross...) and adaptation of your campaigns to physical media (mailings, brochures, donation forms).
🛠️ My favorite tools:
Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and Procreate for my illustrations.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ORIXA MEDIAArt Director / Creative LeadApril 2022 - February 2026 (3 years and 11 months)Creation and structuring of the creative department: recruitment, management of two people, and project coordination.- Art direction and production of digital communication solutions (acquisition and communication): landing pages, websites, videos, social media campaigns, display, and RCS messages.- Design of infographics and illustrations adapted to web constraints.- Major clients: Tonies, SPA, Food Banks, Unicef, Sofinco, Vetoquinol, Red Cross, Guide Dogs, Malakoff Humanis, France Générosité, Agria.
- ISOSKELEDigital & 360° Art DirectorDIGITAL AND ITDecember 2014 - April 2022 (7 years and 4 months)- Design and execution of 360° communication solutions, in digital and print.- Creation of websites and mobile sites, emails, banners, and editorial materials (brochures, mailings).- Video production: editing and motion design.- Charity sector expertise: Handicap International, Secours Populaire, CCFD, Gustave Roussy, Prévention Routière, Rire Médecin.
- MixcommerceJunior Web & E-commerce Art DirectorSeptember 2012 - December 2014 (2 years and 3 months)- Enhancing premium brands through their e-commerce and corporate websites (homepages, banners, landing pages).- Desktop and mobile interface design in close collaboration with technical teams (integrators).- Adherence to and adaptation of graphic guidelines.- Luxury/Premium Clients: De Fursac, Eres, Aigle, Philippe de Rothschild, Annick Goutal.
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Education
- Video editing and animation, Photoshop, introduction to the web.ECV (École de Communication Visuelle)2007Montage et animation vidéo, Photoshop, initiation au web.
- Studi Training - UX UI (basics)IEF2I.2011Formation Studi - UX UI (bases)