Freelancer profile translated to English.
Back to original languageAbout Caroline
I'm Caroline, the wordsmith who will capture your target audience's heart!
My priority: to bring the environmental fight back to the forefront, using words, without scaring or guilt-tripping.
As a journalist for over 12 years, from print to TV, in France and abroad, I grew tired of seeing ecology relegated to the end of the news and too often treated negatively and guilt-inducingly, an approach I believe is counterproductive.
I am now a copywriter and SEO web writer, working to give the planet the respect it deserves.
I create content for NGOs defending the planet and biodiversity, for companies that advocate transparency and reject greenwashing, for any organization that places respect for life at the top of its priorities.
You want to raise funds, attract volunteers, communicate about a project or product but lack time? Your visibility is as limited as the government's budget for ecological transition? I WANT to help you. So let's talk!
📝 My skills
- SEO Optimization
- Web content and blog post writing
- Landing pages & newsletters
- Email sequences
- Press kits and press releases
- Translation/adaptation from English to French
- Rewriting / Text revision / Proofreading
- E-books
- Storytelling
👩💻 Topics covered
- Ecology, environment
- Sustainable development, biodiversity, ocean protection
- Circular economy
- Energy transition
- Fair trade
- Organic - local - reasoned agriculture
- Travel, eco-tourism
- Ethics and Health
- Human Resources (QWL, CSR, business agility)
- Career change
- Innovation, startups, sustainable entrepreneurship
Contact me for a quote or any questions 💡
Looking forward to discovering your projects and, hopefully, working together 🤝!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 20km)
Experience
- Florence AppWriter - TranslatorApril 2024 - Today (2 years and 2 months)Paris, FrancePreparation of interviews, writing articles, EN > FR translation of the website, writing an "onboarding" email sequence for the Florence app dedicated to connecting caregivers and healthcare facilities.
- The MocMocCopywriter and Creator of the editorial calendarSOCIAL NETWORKSDecember 2023 - June 2024 (7 months)Copywriter - creator of the editorial calendar and content (text and images) for the Instagram account and the online store (Sales page, About page) of the Mexican eco-responsible clothing brand The MocMoc.
- EcoNatureWriter and CopywriterOctober 2023 - Today (2 years and 8 months)Paris, FranceResponsible for writing articles for the association ÉcoNature's blog. I also participate in the association's communication: creating Instagram posts, creating the newsletter, press releases, proofreading documents.
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Education
- Professional Master's Degree in Bilingual JournalismSorbonne Paris III & IV2009Licence en littérature et communication Master 2 professionnel en Journalisme bilingue, information et communication
- CopywritingLive Mentor2023Méthodologie du copywriting, techniques d'écriture, de persuasion, rédaction de landing page, newsletter, articles de blog, notions de SEO, etc.
Certifications
- AdobeCFPJ2020
- Final cutCFJ2019