Freelancer profile translated to English.

Description

Growing a company is not just about selling more. It's about creating a coherent strategy, valuing a brand, retaining customers, and transforming ideas into concrete results.

For over 15 years, I have been supporting companies in various sectors – medical, retail, agri-food, and entrepreneurship – in their commercial development, communication, and project management. This diversity allows me to bring a global vision, both strategic and operational.

I intervene in both the definition of a strategy and its implementation: business development, marketing, communication, content creation, merchandising, launching new concepts, or valuing products and services.

One of my main strengths lies in the quality of the relationship I build with my clients. Understanding their challenges, being proactive, ensuring rigorous follow-up, and remaining available are, in my eyes, essential to the success of a mission. I invest myself fully in each project with one goal: to create a lasting collaboration based on trust, responsiveness, and results.

As the author of two books, I place particular importance on editorial quality. Finding the right words, telling a story, highlighting an offer, or inspiring action are all integral parts of my approach. Effective communication is not just about informing; it builds connections and sustainably strengthens a company's image.

If you are looking for a consultant who can combine strategic vision, commercial acumen, creativity, and personalized support, I would be delighted to contribute to the development of your business.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Intermarché
Marketing, Communication & Business Development Consultant
RETAIL (LARGE RETAILERS)
January 2022 - Today (4 years and 6 months)
I support local businesses in developing their attractiveness, local identity, and commercial performance.

Within an Intermarché store, my missions include:

Design and development of a space dedicated to local producers and artisans (selection of partners, sourcing new products, negotiation, and collaboration follow-up).
Continuous monitoring and sourcing of new products to enrich the store's offering and propose differentiating products.
Order management and operational follow-up of the producers' corner.
Creation and implementation of commercial signage and wayfinding to improve customer experience and highlight offers.
Development of print and digital communication materials (posters, promotions, POS displays, commercial campaigns).
Social media management: definition of editorial calendar, content creation, community management, and promotion of local events, promotions, and producers.
Participation in the organization of commercial operations and in-store events aimed at boosting sales and strengthening customer loyalty.

My approach combines creativity, commercial sense, and operational efficiency to transform ideas into concrete actions that generate traffic and revenue.
LABORATOIRES FILORGA
Business Developer & Clinical Trainer
FASHION AND COSMETICS
January 2015 - January 2019 (4 years)
B2B business development with pharmacies and key accounts.
Training and support for healthcare professionals.
Autonomous management of a commercial territory.
Negotiation and retention of strategic accounts.
Facilitation of professional events.
Consulting, demonstration, and launch of new solutions.
Development of turnover and brand awareness.
69 RUE DES ANGLAIS
Founder – Business Development & Marketing
January 2015 - December 2019 (4 years and 11 months)
Launch and development of a brand in the premium food sector.

Creation of the concept and commercial strategy.
Development of visual identity and communication.
Social media management and content creation.
Sourcing and negotiation with producers and partners.
Development of the product offering and launch of new products.
Customer acquisition and retention.
Operational management of the business.
Monitoring of commercial indicators and profitability optimization.