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Caroline LehouxCL

Caroline Lehoux

Marketing-Communication-Reason for being

€700/day
Aix-en-Provence, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

Marketing director for 10 years in retail, I created Vizz'up to help leaders of VSEs-SMEs reveal their reason for being, their positioning, their values and their commitments to become a mission-driven company.
Taking care of your company, your employees, your customers and the planet is the challenge today for you, leader, while maintaining and improving your level of productivity and your profitability.
The objective is to involve your employees in a sustainable development approach.

Trained in coaching (RNCP6), I favor collaborative work and I facilitate needs of support workshops for change.

Some additional examples of my expertise that can support your organization:

• Reason for being, brand platform and image consulting
• CSR: Diagnosis, strategy and communication (lucie26000 label)
• Brand strategy and project management
• Employer brand
• Sensitive and corporate communication
• Digital communication and social networks
. Coaching of leaders, managers and teams
. Change management
. Facilitation of the climate fresco and the CSR fresco

Do you want to give meaning to performance? Let's talk!
  • English

    Fluent

  • French

    Native or bilingual

  • Italian

    Basic

Can work on-site
Aix-en-Provence (up to 50km)

Experience

  • Vizz'up
    Strategy - Marketing - Communication-CSR
    CONSULTING AND AUDITS
    December 2020 - Today (5 years and 6 months)
    Aix-en-Provence, France
    I help leaders of VSEs-SMEs develop the potential of their company in a CSR approach

    Externalized marketing director
    Marketing audit
    Reason for being, Brand platform
    Brand Strategy
    Responsible communication
    Marketing Branding Business Strategy Audit Web Marketing Strategy CSR Strategy CSR Communication
  • Allopneus.com
    International Business Manager
    E-COMMERCE
    May 2018 - June 2020 (2 years and 1 month)
    Aix-en-Provence, France
    Development of international sites (Belgium, Netherlands, Spain)
    Definition of needs and objectives
    Implementation of traffic strategy (SEO/SEA), communication and marketing
    Optimization of the customer journey (UX / AB testing/ Analytics)
    Coordination of service providers and support teams (marketing-purchasing-IT-customer service-finance)
    Contractual negotiations
    Budget management
    Internationalization of internal teams as well as tools
    Customer service support: productivity, tool optimization, customer satisfaction assessment
    Business Development SEO SEA Team Management Customer Service Communication Strategy
  • Sérénigest
    Digital Project Manager
    E-COMMERCE
    January 2018 - April 2018 (4 months)
    Aix-en-Provence, France
    Definition of needs and customer targets
    Creation of specifications for the development of the website
    Content development
    Conducting a competitive study
    Management of service providers
    Development of back office tools
    Team training
    Development and analysis of traffic on GA: SEO, Facebook ad and Adwords
    Specifications Web Marketing User Experience Design Market Research Training Facebook Marketing SEO

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Education

  • Executive MBA LEADING BUSINESS PEOPLE AND INNOVATION
    IAE AIX EN PROVENCE
    2017
    Stratégie d'entreprise, Innovation, Transformation digitale Projet de fin d'année : la blockchain (Capgemini)
  • MASTER BUSINESS ADMINISTRATION / GENERAL MANAGEMENT
    IAE AIX EN PROVENCE
    2017

Certifications

  • Web quality
    Opquast
    Audit User experience Customer experience
  • growth marketing
    Growth tribe
    Growth marketing growth

Skill set

Categories