Freelancer profile translated to English.
Back to original languageAbout Caroline
Passionate about the digital world, I have always had an entrepreneurial spirit.
With over 12 years of experience in digital consulting, I have had the opportunity to work for clients in various fields and structures: large accounts, startups, and SMEs.
My dual technical & marketing expertise leads me to intervene in all aspects of implementing a web strategy: from project management to marketing and communication aspects.
I have successfully passed two certifications validating my expertise on Google tools:
- Google Ads Specialist Certification
- Google Analytics Specialist Certification
I won first prize in the "Com'une startup" competition in the "ROI on Recruitment Campaign" category, recognizing the acquisition and optimization work done for one of my clients.
A multi-talented digital professional, I offer my services in the following areas:
- Project Management & Leadership: audit execution, backward planning, functional and technical specifications, team management
- Implementation of a complete digital strategy => Audit, selection of the best acquisition levers based on your positioning, natural and paid referencing (SEO & Google Ads, Facebook Ads...), social media strategy
- UX: creation of dynamic wireframes, improvement of user journeys
- Analytics & Data: implementation of tagging plans on GTM, advanced Analytics monitoring, creation of personalized dashboards
French
Native or bilingual
Japanese
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Caroline LecoqFreelanceCONSULTING AND AUDITSApril 2016 - Today (10 years and 2 months)👉🏻 Recent clients➜ Large accounts: Imperial Brands, Coca Cola European Partners, Vinci Autoroutes➜ Agencies: Oban International, Evermore, L'Agence Web, MDP Agency, Playnground➜ Startups: Mozar, Begoodz, Ma-domiciliation, Nation Literie, Communautel, Doorinsider, Extracadabra, My RHLine, Animalib, La boutique danoise, Coeur de Luxe, Art de Séduire, Jenji, Fixie Warehouse, Vitamine Studio➜ Associations / Artists: Le Journal Minimal, Sélim Niederhoffer, David François Moreau
- CommunautelProject Management / AcquisitionCONSULTING AND AUDITSApril 2016 - March 2020 (3 years and 11 months)Acquisition: implementation of lead acquisition strategy-- Google Ads: creation and optimization of campaigns-- SEO: audit and optimization strategyResults: +70% new clients in 2017Analytics: implementation of Analytics dashboards and advanced tracking planUX: optimization of user journeys
- JenjiGrowth HackerSOFTWARE PUBLISHINGApril 2016 - April 2017 (11 months)Definition of the digital strategy for product launch (expense tracking application)-- Implementation of multi-channel strategy actions (SEO - Social media - Google Ads - PR)-- Management of Google Ads / Facebook Ads / Instagram Ads campaigns-- Management of the website redesign (UX & integration): https://jenji.io-- Analytics: management of dashboards and data analysis=> Achievement of website traffic growth +30% in 3 months
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Education
- Master in Information Systems ManagementGrenoble School of Management2015
- Bachelor in Multimedia Project ManagementIESA Multimedia2013