Freelancer profile translated to English.
Back to original languageAbout Caroline
👋🏻 Hello! I am Caroline, an UX Researcher specializing in B2C products.
I help you convert your visitors into loyal customers through user research ✨
With over 15 companies supported in less than 6 months, I put my expertise at your service to boost your product's conversions.
Here is my methodology:
👉🏻 UX AUDIT
Heuristic analysis of your product
Identification of strengths and areas for improvement
Report with concrete and directly actionable recommendations
👉🏻 USER RESEARCH
Qualitative and quantitative studies to understand your users' expectations
Creation of detailed personas
Mapping of user journeys to visualize paths and identify friction points
👉🏻 USER TESTING
Observation of interactions with your product
Tests to validate solutions and adjust journeys
Prototypes refined based on user feedback
👉🏻 UX STRATEGY
Implementation of continuous research processes
Analysis of behaviors and needs for informed decisions
Creation of strategic recommendations to guide your product decisions
🧰 Tools:
Figma
Miro
Maze
Hotjar
French
Native or bilingual
English
Fluent
Russian
Basic
Can work on-site
Paris (up to 20km)
Experience
- Caroline LeclercUX Researcher FreelanceJune 2024 - Today (2 years)- User studies: Interviews, in-person tests, questionnaires.- Data analysis, persona creation, user story writing- Heuristic audit, UX checklist writing- Creation of wireframes to illustrate research findings- Collaboration with developers and product managers- Application of design thinking and user-centered design principles
- TimcityProduct DesignerREAL ESTATEJune 2021 - October 2023 (2 years and 4 months)Melun, FranceTimcity is a 360-degree SaaS software for real estate developers.- Creation and execution of user tests and interviews, data analysis- Writing specifications, presentation and discussion with developers- Creation and monitoring of annual and weekly roadmaps, task assignment (tickets) to developers- User interface design- Testing and bug detection on the product- User assistance in product onboarding- Project coordination
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Education
- Master Lead UXDigital Campus2023👉🏻 Audit UX 👉🏻 Design d'interfaces intuitives et ergonomiques 👉🏻 Benchmark 👉🏻 User Journey's Map, User Story 👉🏻 Psychologie cognitive liée aux parcours sur des produits digitaux 👉🏻 Utilisation et compréhension des enjeux de la gamification 👉🏻 Conception des parcours répondant aux problématiques rencontrées 👉🏻 Tests utilisateurs 👉🏻 Projets de groupe, cohésion d'équipe et présentations des travaux
- BTS SIO Web Development OptionLycée Louis Armand2020- Connaissances en HTML/CSS, JavaScript, C# - Création de sites statiques et dynamiques - Gestion de bases de données
Certifications
- Kameleoon A/B TestingKameleoon2023
- Video Editing Initiation CertificationDigital Campus Paris2023