About Caroline
French
Native or bilingual
English
Fluent
Spanish
Basic
Dutch
Conversational
Experience
- CONSULTINGBrand, Content & Partnerships StrategyJanuary 2024 - Today (2 years and 5 months)Paris, FranceI shape brand image and drive growth through content, partnerships and strategic storytelling. Working across luxury, editorial, events and wellness, I build brand ecosystems that connect desirability, audience and business impact. Advise brands, media and founders on brand, content and audience strategy Define editorial and social media strategies (Instagram, LinkedIn) Grow visibility and audience to support business performance Develop partnerships aligned with brand image Lead content initiatives from concept to execution
- TIKTOKDirector, Social Strategy & Business DevelopmentJanuary 2020 - January 2024 (4 years)Paris, FranceAdvised leading luxury and beauty brands (L'Oréal, Chanel, Givenchy,…) on brand image, content strategy and digital storytelling Developed creative campaigns and social-first content concepts aligned with brand positioning Built content and partnership strategies to drive both visibility and revenue Collaborated with agencies, creatives and internal teams to deliver high-impact campaigns Oversaw execution from concept to delivery, ensuring consistency and quality Managed a team of 5 and cross-functional collaboration with senior stakeholders Generated €10M+ annually through strategic partnerships
- ESV DIGITALHead of SalesJanuary 2019 - January 2020 (1 year)Managed a portfolio of premium clients and designed tailored digital strategies to support business growth. Led and coached a sales team of 5, driving performance and client satisfaction.
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Education
- Bachelor's Degree in Business & ManagementECSEDI2007Bachelor's Degree in Business & Management
- Certificate in Languages & Business CommunicationEUMACertificate in Languages & Business Communication