Freelancer profile translated to English.

Description

Hello, I'm Caroline, a freelance art director for 10 years.

I help brands, SMEs, and independent projects create unique, memorable visual universes aligned with their desired message.

My role is to provide a clear direction for all visual expressions of a project: identity, photography, editorial, communication materials, social media, digital interfaces, or experiences.

Each project is considered in its entirety to create visual systems that can live on different media while retaining their strength and coherence.

My approach combines strategic thinking, visual sensitivity, and attention to detail that shape the long-term perception of a project, company, or brand.

I specialize in:

• Art Direction & Visual Territories

• Branding & Brand Identities

• Editorial Design & Print Materials

• Digital Interfaces (UX/UI)

• Social Media & Communication Materials

I also regularly collaborate with agencies as an external partner on art direction, branding, editorial design, or graphic production projects.

👉 Have a project in mind? Let's discuss it.

Book a call to discuss: [link in selection or directly on my website]

Website: Instagram: @carolinelafon.studio

Contact & collab: | DM

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Caroline Lafon
Art Director (Branding - Editorial & Digital)
September 2024 - Today (1 year and 11 months)
With 9 years of design experience, I help brands, companies, and agencies in the creation and evolution of their visual universe. From branding to editorial to digital experiences, I design coherent systems built to last, evolve, and create a strong brand experience at every touchpoint.
Art Direction Branding Graphic Design User Experience Design Visual Identity
Puremix
Art Director & UX/UI Designer
EDUCATION AND E-LEARNING
September 2021 - October 2023 (2 years and 1 month)
Bordeaux, France
- Art Direction (Branding and Guidelines)
- Agile Methodology (Scrum) and Design Thinking
- Creation and Maintenance of a Design System
- User Flow Design
- Wireframe, UI, and Prototyping Design
- Preparation of protocols and interviews for user testing
- User Testing, Reporting, and Recommendations
- Writing technical specifications for features
- Monitoring development and integration of features with the dev team
Branding Art Direction Design System User Experience Design UX/UI Designer
Page Publique
Art Director
DIGITAL AND IT
September 2019 - August 2021 (1 year and 11 months)
Bordeaux, France
- Creation of graphic concepts for various communication media (brand image, magazines, posters...)
- Production of visual content (print and digital)
Publishing Art Direction Visual Identity Layout Graphic Design