Freelancer profile translated to English.

Description

Hello 👋, I am Caroline, an art director & graphic designer for print/web, specializing in branding for 9 years. I transform your vision into a strong, coherent, and unique brand universe, whether you are a start-up, a small brand, or an independent project.

My goal: to reveal the personality and story of each brand to create a lasting connection with its audience.

Each project is built in close collaboration: your values and ambitions guide my passion for coherence, emotion, and visual impact.

My approach is both rigorous and intuitive, always tailored, from concept to art direction, to implementation across all your print & digital media.

The result: a distinctive, memorable, coherent brand experience aligned with your vision, which creates a strong link with your customers and exceeds your objectives.

- Branding & Rebranding → brand identities designed for your values, your universe, and your audience

- Print-Editorial & digital → media that tell, embody, and enhance your message

- UX/UI Design → aesthetic, fluid interfaces adapted to your users' needs

- Global Art Direction → designing and orchestrating a coherent and impactful visual universe

I also collaborate with creative agencies on one-off or long-term projects, as an external partner for art direction or graphic production.

💬 Ready to make your brand shine?

Book a call to discuss and bring your project to life → [directly on my website]

| @carolinelafon.studio |

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Caroline Lafon
Art Director, Brand & UX/UI Designer
September 2024 - Today (1 year and 9 months)
Art Director, I transform your ideas into clear, impactful, and emotional visuals. I combine strategy and artistic sensibility to create visual universes that speak, remain, and engage. My expertise: Art Direction, Brand Identity, Graphic Design & Interface Design.
Art Direction Branding Graphic Design User Experience Design Visual Identity
Puremix
Art Director & UX/UI Designer
EDUCATION AND E-LEARNING
September 2021 - October 2023 (2 years and 1 month)
Bordeaux, France
- Art Direction (branding and guidelines)
- Agile methodology (scrum) and design thinking
- Creation and maintenance of a design system
- User flow design
- Wireframe, UI, and prototyping design
- Preparation of protocols and interviews for user testing
- User testing, reporting, and recommendations
- Writing technical specifications for features
- Monitoring development and feature integration with the dev team

Branding Art Direction Design System User Experience Design UX/UI Designer
Page Publique
Art Director
DIGITAL AND IT
September 2019 - August 2021 (1 year and 11 months)
Bordeaux, France
- Creation of graphic concepts for various communication media (brand image, magazine, posters...)
- Production of visual content (print and digital)
Publishing Art Direction Visual Identity Layout Graphic Design