Freelancer profile translated to English.
Back to original languageAbout Caroline
Hello,
I am a freelance Media Consultant looking for new professional challenges. Passionate about the world of entertainment (music, literature, etc.) and luxury, I attach great importance to detail and enjoy working in creative and challenging environments.
I have had the opportunity to work on a variety of projects throughout my career. I worked client-side in the luxury sector (L'Oréal Group) in various roles (E-commerce & CRM Manager, Digital Media Manager) as well as in advertising sales (Spotify and OUI.sncf) as a Sales Representative and Account Manager, respectively.
During my experience at L'Oréal Luxe, I had the opportunity to work for different brands including Lancôme and Cacharel on brand image related topics (media plan construction, campaign implementation and monitoring), as well as on value creation, particularly for Yves Saint Laurent Beauté, for whom I managed the e-commerce site and activations related to key launches (webmastering, CRM, SEO/SEA, media campaigns, sampling platforms, etc.).
Thanks to these multiple experiences and a background in both Marketing/Communication and E-Commerce and CRM teams, I have acquired a 360° vision of a digital role in the field.
Building on my client-side experience, I then joined Spotify's advertising sales team in a more commercial role. I was responsible for improving the advertising offering, creating media plans for key events (Olympic Games, Rugby World Cup), and managing client relationships for my assigned accounts.
If you are looking for a versatile, motivated, and highly adaptable profile to join your team, do not hesitate to contact me. I would be delighted to discuss it with you!
Caroline
French
Native or bilingual
Polish
Native or bilingual
English
Fluent
Can work on-site
Levallois-Perret (up to 15km)
Experience
- GOOGLEProduct Marketing ManagerINTERNET OF THINGS (IOT)September 2024 - May 2025 (8 months)Worked as an interim Product Marketing Manager for Google Chrome at Google France (Maternity Leave Cover).In this role, I was responsible for planning and executing comprehensive media campaigns specifically for the French market. This included launching both offline and online initiatives, where I oversaw all key aspects:- Project planning- Insights- Budget management- Media strategy and execution- Creative development- Measurement and reportingI collaborated closely with international teams (Global & EMEA), cross-functional peers (e.g., PR, Policy), and external creative and media agencies to deliver impactful campaigns for Google Chrome in France.
- SpotifyClient PartnerENTERTAINMENT AND LEISUREJanuary 2023 - August 2023 (8 months)Paris, FranceAssignment at the advertising sales department of Spotify France. Supporting sales and account management teams to:- prospect new advertisers- develop customized media plans- cross-functional project management (creation of media packages for key events: Rugby World Cup 2023, Olympic Games 2024, ...)
- L'Oréal SA - L'Oréal FranceDigital Media ManagerFASHION AND COSMETICSJanuary 2022 - Today (4 years and 5 months)Strategic digital media assignment for two brands in the Luxury division: Lancôme and Yves Saint Laurent Beauté.- Construction of digital media plans with a full funnel approach (awareness, consideration, conversion) and joint work with offline media teams for coherent O+O plans.- Support for e-commerce activity in the performance area (SEM + paid media on Meta, Snapchat, and Pinterest social platforms)- Campaign monitoring, optimization, and reporting- Management of relationships with multiple stakeholders: media agency, international teams & partners (sales houses)
Reviews
Recommendations
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FU
+1
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Education
- Bachelor's degree in Economics and ManagementUniversité de Nanterre2017
- MBA Digital Marketing & BusinessEFAP2020
Certifications
- PrestaShop AcademyPrestaShop2020
- Google AnalyticsGoogle2018