Caroline Kalanquin

Product Category: Furniture and Tools

• Marketplace Manager

Marketplaces: Cdiscount, Amazon, Manomano, Leroy Merlin, Conforama, BUT, Darty, Rue du commerce, Rakuten, Fnac, Bricomarché, Leclerc

- Manage existing marketplaces by improving partnerships

- Define and implement the commercial strategy to achieve objectives (promotions, clearance, special operations…)

- Improve the visibility of offers and performance on marketplaces (sponsored products)

- Conduct competitive intelligence on the market to assess price competitiveness

- Open new sales channels

Launch of Amazon, BUT, Bricomarché, and Leclerc marketplaces

• Management of the "European Expansion" project

- Collect information and conduct market research to understand markets, competition, target audiences, and opportunities

- Define needs to plan the project

- Work closely with various teams (customer service, logistics, product creation, and IT) to successfully complete the project

Launch of Amazon and Manomano marketplaces in Spain and Italy in November 2021

• Product Offer Manager

- Monitor market trends and develop expertise in the Furniture category

- Define the product strategy: select suppliers to contact, manage the team in charge of contacts, validate and prioritize new products to integrate

10% of current revenue comes from these new products integrated in the last 6 months

• Commercial Animation of the Website

- Prepare commercial operations such as sales, Black Friday, etc. (deals and banners)

- Manage the "Good Deals" section of the site

• Responsible for the "Meuble Jour" category for the Marketplace

- Analyze category figures

- Define a strategy to increase sales

- Conduct competitive intelligence and develop product expertise in the assigned category

• Management of French-speaking, English-speaking, and Spanish-speaking sellers

- Accelerate the business volume growth of an international portfolio of strategic marketplace sellers generating €20M+

- Build business plans and propose innovative solutions to sellers to improve their performance (traffic management, sales optimization, offer relevance, KPI monitoring)

- Ensure the deployment of Cdiscount's various services to sellers

Propose functional evolutions and new customer journeys for the purchase of paid channels on TV and on the TV App:

- Market research

- Benchmarking, competitive intelligence

- Write functional specifications

- Create storyboards

- Collaborate with technical, commercial, and legal teams

- Testing of new products

- Set up synthetic dashboards on service usage