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Caroline KaercherCK

Caroline Kaercher

FIELD MARKETING MANAGER

€667/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

Building and deploying winning Lead Generation strategies for IT and Industry players has allowed me to develop my skills in multicultural contexts at the heart of Innovation.
I am driven by the desire to create and nurture relationships that allow Business to evolve as well as Human beings.

My strengths:
- Expertise in Marketing focused on lead generation
- Passionate about innovation and new Marketing trends
- Excellent communication skills and ability to network, engage, and influence at all levels
- Fast learner, able to adapt quickly, open to different cultures and approaches
- Able to work independently and as part of a team
- I thrive in a dynamic and supportive environment
- Good command of English, both written and spoken
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • CLOUD SOFTWARE GROUP
    FIELD MARKETING MANAGER
    SOFTWARE PUBLISHING
    January 2020 - October 2023 (3 years and 9 months)
    England, UK
    Building and executing a Lead Generation strategy for software solutions targeting mid-sized and large enterprises: Complete management of all acquisition channels: Inbound, SEO SEA, Social Selling, Webinars, ABM, Trade Shows... Management of off/online communication channels and creation of promotional tools (white papers, case studies...) Animation and public speaking: physical events, webinars, trade shows... Complete project cycle management: from initial design to on-site coordination, in liaison with partners and suppliers Management of Marketing and SDR staff for France, Belgium, Netherlands, England
  • DOCDOKU
    MARKETING MANAGER
    SOFTWARE PUBLISHING
    January 2017 - December 2019 (2 years and 11 months)
    Development of the new "Smart Data" identity and employer brand Lead Generation for a BPM (Business Process Management) solution Creation of online materials and content (Case studies, blog, training plan, interviews...) Animation of B2B events for targets, partners, and clients Management of 2 employees
  • CORDON ELECTRONICS
    Marketing Manager
    INTERNET OF THINGS (IOT)
    January 2013 - January 2017 (4 years)
    On the Spot France: launch of digital transformation offers at points of sale in partnership with Telefonica Spain Deployment of the CRM project in France and internationally: from scoping to the implementation of IT tools, management of internal and external stakeholders in coordination with the group's general management

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Education

  • Master's Degree
    ISC Paris
    Bac+5

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