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Caroline HolweckCH

Caroline Holweck

Digital Strategy & Growth

€380/day
Annecy, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

Online Business Manager · Digital Strategy & Growth — Sports, Wellness & SMEs

With over 10 years of experience in marketing, communication, and digital project management — in agencies, entrepreneurship, and corporations — I now support coaches, sports & wellness businesses, and SMEs looking to structure their online presence and activate their growth.

What sets me apart: I'm not a specialist in just one area. I understand your business holistically, quickly identify priorities, and get involved as if it were my own. SEO, content strategy, website redesign, business plan, local partnerships, community management — I assemble the right tools according to your challenges.

My approach: pragmatic and committed. I deliver actionable recommendations, not reports that gather dust. I work solution-oriented, with rigor and a lot of hands-on experience.

Based in Haute-Savoie, I work with clients in France and Canada.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Freelance
    Online Business Manager
    SPORTS
    February 2026 - Today (4 months)
    France
    Support for a sports coach & business development for a CrossFit box: Business Strategy: develop a Business Plan and define brand positioning. Identity & Visibility: lead SEO redesign. Content Management: create strategic editorial calendars to convert the audience into active clients.
    Growth & Partnerships: develop the local network (B2B, businesses, tourism) for new member acquisition.
    Social Media: manage brand consistency through dedicated content planning.
    SEO Editorial Strategy Business Plan Social Networks Project Management
  • Editions Tissot
    Marketing Product Manager
    LEGAL
    May 2025 - November 2025 (6 months)
    France
    Organize and promote webinars: registration and nurturing.
    Implement emailing scenarios and marketing automation strategies: social selling, setting emails, personalized targeting and retargeting scenarios.
    Ensure inbound marketing initiatives.
    Create and monitor promotional campaigns for the BDESE online solution.
    Track KPIs: open rates, conversions, lead generation.
    Manage B2B social media (LinkedIn).
    CRM LinkedIn Webmarketing Strategy Webinar Emailing
  • Kultur Tee
    Store Manager & Customer Relations
    FASHION AND COSMETICS
    December 2024 - April 2025 (4 months)
    Team management, schedule creation.
    Welcome and advise customers.
    Merchandising.
    Cash register and financial transaction management, training a colleague.
    Analyze sales results and propose corrective actions.
    Manage inventory, stock replenishment, and shelf stocking.
    Sales Merchandising Cash Register Management Inventory Scheduling

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Education

  • Master in Marketing and Communication
    Esupcom
    2015
    Master marketing et communication
  • Bachelor's Degree in Event Project Management
    Isefac Lille
    2012
    Licence chef de projet événementiel

Skill set

Categories