Freelancer profile translated to English.
Back to original languageAbout Caroline
Portfolio :
Hello!
After 10 years in project management, including 6 in Product Management, I felt the need to give more meaning to my work. I left tourism for the non-profit sector and then specialized in Product Design.
Today, I want to leverage my dual expertise in Product & Design and my experience in e-commerce, SaaS, and agencies to transform complex challenges into intuitive, thoughtful, and impactful digital solutions.
What I can bring:
- Scoping and user research: audits, data analysis, qualitative and quantitative interviews, personas...
- Ideation: co-design workshops (crazy 8s, mind maps, storyboarding...)
- Prototyping, user testing, and iterations
- Product thinking & collaboration with product and cross-functional teams
- Agile methodologies, testing, development monitoring, delivery, maintenance
I am also available for PO/PM missions:
Monitoring, benchmarking, facilitating workshops to gather user and business needs, defining and prioritizing solutions, defining an MVP, writing functional specifications and user stories, defining mockups, backlog prioritization and monitoring, development monitoring, facilitating rituals, testing, release monitoring, supporting the adoption of new features.
And feel free to contact me to discuss it!
French
Native or bilingual
English
Fluent
Can work on-site
Nantes (up to 10km), Paris (up to 10km)
Experience
- Fantastique BazarProduct Manager / DesignerCIVIC AND SOCIAL ORGANIZATIONSOctober 2022 - February 2025 (2 years and 4 months)Paris, FranceSupporting associations in their digital transformation through the creation of websites, intranets, tools, databases, change management missions...- Design: scoping needs, user workshops, creating wireframes and co-creating mockups, writing functional specifications- Production: user testing, creating and prioritizing the backlog, monitoring development, testing, deployment, maintenance, impact assessment- Internal projects: structuring processes within the Delivery team, creating tools and automations, implementing OKRs for employees...
- GlobalExamProduct OwnerEDUCATION AND E-LEARNINGSeptember 2021 - October 2022 (1 year and 1 month)Paris, FranceOptimization of e-learning platforms (desktop & mobile):- Design: benchmarking, competitive analysis, participation in ideation workshops, gathering requirements, co-creating mockups, writing functional specifications and user stories, organizing user tests and workshops- Production: project management, organizing rituals (kick-off, retrospective, sprint planning...), development monitoring, defining and conducting testing, backlog grooming.
- MisterFlyProduct OwnerTRAVEL AND TOURISMJuly 2019 - September 2021 (2 years and 2 months)Paris, FranceIn the MOA Pre-package (Flight + Hotel) team, I am one of the points of contact between the business teams, development teams, and the client (particularly Veepee and BazarChic).- Creation of a new ERP tool for all company employees within the Pre-package scope.- Support for the evolution of all e-commerce platforms, multi-product, multi-market, multi-channel, multi-language, assisting in project steering and coordination.- Gathering requirements, supporting business teams and clients during the implementation of new projects, new showcases, and evolutions.- Comprehensive audit of the use of the Salesforce tool within the production teams in Barcelona, and its potential for internal use.Main clients: Groupe Veepee, Secret Escapes, Cdiscount, BazarChicSuppliers: Orchestra, H-Resa, Ceetiz, Holiday Taxis, Koedia
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Education
- Product DesignerThe Design Crew2025Formation Bootcamp de 2 mois créée et dispensée par d’anciens designers de Blablacar, YouTube, Heetch, Getaround, Facebook… 3 projets concrets menés en trinômes sur l'ensemble du Design Process pour des cas réels (Headspace, Ornikar, Choose) avec restitution aux mentors et aux équipes des entreprises partenaires. Compétences acquises : - 🔍 Recherche utilisateur : interviews, personas, journey maps, pour comprendre les besoins, contextes d’usage et frictions des utilisateurs. - 💡 Idéation : ateliers de co-conception (crazy 8s, mindmaps, storyboarding...) pour générer un maximum de concepts potentiels pour un problème donné. - 🎨 Prototypage & UI avancé sur Figma, composants réutilisables, cohérence visuelle avec l’existant. - 👀 Tests utilisateurs : planification, animation, analyse & restitution - ✍️ Introduction à l’UX writing et au design system thinking - 🤝 Collaboration entre le designer et l’équipe produit (PM, PO, devs)
- MBA2ESCAET2017Ultra spécialisation Marketing en partenariat avec l'entreprise Gaïa Voyages pour laquelle nous avons mis en place une stratégie marketing : - Analyse de l'existant et de la stratégie marketing actuelle de Gaïa Voyages - Récolte, traitement et analyse des données clients récoltées pour un extraire le client type de Gaïa Voyages - Mise en place d'un questionnaire de satisfaction - Création d'une nouvelle image de marque, d'une nouvelle identité visuelle, mise en place d'une charte graphique - Création d'un site internet pour l'entreprise (CMS Wix) - Actions marketing online et offline (social media, SEO, SEM, emailing, relations presses...) - Budgétisation des différents leviers mis en place et des différentes préconisations - Réalisation d'un outil d'aide à la décision