Freelancer profile translated to English.
Back to original languageAbout Caroline
With a strong web culture, I master the digital ecosystem as a whole. I am available to support you in:
- the creation and development of your e-commerce store
- the creation, organization, and management of your customer service
- the development of your online business
- the management and organization of your company
As an expert in e-commerce issues, my multi-lever skills allow me to have a 360° view of digital marketing.
AREAS OF EXPERTISE:
- Digital project management
- Content Management
- Traffic Management (SEA, Retargeting, RTB, Affiliation, Shopbot, etc.)
- Emailing
- Social Media
- Expertise in the travel industry
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- NG TravelE-commerce ManagerSeptember 2019 (6 years and 9 months)Région de Paris, France
- NG TRAVELDigital Marketing ManagerTRAVEL AND TOURISMMay 2014 - Today (12 years and 1 month)ParisTraffic acquisition:- Management of traffic acquisition channels with a focus on ROISEA | SEO | SMO | Affiliation | Comparison Sites | Retargeting | Display | Email Retargeting | Native AdvertisingDigital project management:- Management of web projects (Redesign of kappaclub.fr and clubcoralia.fr sites, implementation of payment modules, PSP migration, etc.)- Formalization of needs (functional specifications)- Optimization of the conversion funnel and user experience- Tag implementation (Commanders Act & Google Tag Manager)- Monitoring of functional testing- Coordination between design and technical teamse-Merchandising:- Definition of the animation schedule- Management of the site's merchandising animation- Enrichment of the product catalogCRM:- Management of the PRM/CRM database- Management of emailings (schedule, brief, validation)- Implementation of marketing trigger emails- Monitoring of campaign performanceBusiness Analysis:- Analysis of site analytical data- Optimization of investments and acquisition costs- Management of activities with a focus on ROIBusiness Development:- Management and negotiation of supplier contracts- Implementation of incentives and sales challenges- Negotiation of commercial promotions- Monitoring of performance and improvement of existing partnerships- Development and launch of strategic partnershipsTeam Management: Management of a team of 3 people
- eDreams ODIGEOWebmarketing AnalystTRAVEL AND TOURISMJanuary 2014 - January 2015 (1 year)Paris- Optimization of marketing investments and profitability- Monitoring and analysis of actions taken on various acquisition channels: SEM, Comparison Sites, Affiliation, CRM, Display- Analysis of major trends in the French travel market and inter-brand leverage effects- Monitoring the proper functioning of the group's tracking tools- Suggestions for launching new campaigns- Active monitoring of competitor actions
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Education
- ESCAETMBA INTERNATIONAL TRAVEL MANAGEMENT, Specialization Digital Marketing2014Marketing | Commercial | Business Analyse | Gestion de Projets IT | Management
- ESCAETBachelor International Travel Management2011Panorama de l’industrie du voyage| Distribution | Achat | Revenue Management
Certifications
- Business CreationESCAET2020
- Management Certification ProgramISM2019