Freelancer profile translated to English.
Back to original languageAbout Caroline
For over ten years, I have been designing visual identities and managing the artistic direction of lifestyle brands. I place particular importance on the overall brand experience, visual consistency, and attention to the smallest detail. My approach is both intuitive and strategic: I build universes that go beyond mere aesthetics, designed to carry meaning and remain aligned with business objectives. I orchestrate projects from start to finish and ensure their proper execution, so that each brand fully reveals its personality.
English
Conversational
French
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km), Biarritz (up to 10km), Rennes (up to 10km)
Experience
- RespireBrand designerFASHION AND COSMETICSApril 2018 - March 2019 (11 months)Paris, FranceCreation of the Respire logo as well as the design of the first deodorants and the brand's unboxing!
- ShineHead of brand designBANKING AND INSURANCEApril 2019 - April 2025 (6 years)Paris, FranceBrand Rebranding Management: Leading the creation and deployment of a new brand identity across all touchpoints, allowing Shine to evolve its positioning, attract a more mature clientele, and broaden its audience.Creative Direction: Supervision of photo and video productions for TV, OOH, and digital campaigns, giving Shine a more human and lifestyle image, breaking away from traditional banking sector codes.Visual Consistency: Ensuring brand consistency across all channels by implementing visual guidelines and developing templates to facilitate the work of internal teams.Team Management: Structuring and leading a team of brand designers, ensuring optimal execution of visual projects in line with the company's marketing objectives.
- ANGARDEArtistic DirectorFASHION AND COSMETICSJanuary 2019 - Today (7 years and 5 months)Paris, FranceI supported Angarde as a freelance creative partner for over two years, through recurring assignments integrated into their daily creative workflow. In 2019, the brand began evolving towards a more premium positioning.Throughout the projects, I helped them deploy a more refined and lifestyle-oriented brand platform, through their marketing website, photo shoots, print materials, and social media content.
Reviews
Recommendations
AA
FU
+3
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Education
- Master in Graphic Designl'école de Design de Nantes Atlantique2014
- Design Sprint - UX DesignLAPTOP2017Méthodes de l'UX design et du design thinking Ergonomie digitale Prototypage avec Sketch et Invision Techniques de créativité et collaboration Design sprint • Comprendre & définir une problématique avec des expériences map / empathie map • Diverger & Décider • Prototyper avec sketch • Tests utilisateurs avec des interviews • Planifier & valider