Freelancer profile translated to English.
Back to original languageAbout Caroline
★ I have been working in webmarketing for 15 years. I am a SEA Manager, expert in Google Ads, Bing Ads, Facebook Ads, I assist you in achieving your various objectives:
- B2C and B2B lead generation
- Campaign performance optimization
- SEA campaign management
- Increase the number of phone calls, increase your online sales, or increase your online prospects.
★Webmarketing, Lead generation, SEA, WordPress, Direct Marketing
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Channel WebSEA ConsultantCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 6 months)Rennes, FranceI assist companies in managing and optimizing their SEA and Social Ads campaigns to help them achieve their brand awareness, traffic, and sales objectives.I can also provide you with qualified leads in telecommunications, energy, moving, insurance...
- AZENNDigital Marketing ManagerJanuary 2016 - Today (10 years and 6 months)Montauban-de-Bretagne, 35360 Montauban-de-Bretagne, France- Optimization of the Customer User Experience journey- Enrichment and design of CMS pages- Writing functional specifications- Traffic generation through digital marketing channels: Social networks, SEO, email marketing, inbound marketing...- KPI definition and monitoring- Development of lead generation: via Marketing Automation, Emailings and Newsletters, forms, adding new features, landing pages.- Design and monitoring of reporting- Modernization of visual identity,- Standardization and implementation of internal and external communication materials,
- Groupe LactalisE-CRM Product ManagerJune 2015 - December 2015 (6 months)35230 Bourgbarré, FranceManages the performance of the enviedebienmanger.fr program- Determines the media plan, challenges its performance and productivity- Manages web marketing levers (SEO, SEA, Emailing, Retargeting)- KPI analysis on Google Analytics- Gathers needs and writes specifications- CRM strategy optimization- Ensures the execution of site animation plans- Manages one intern,
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Education
- 2003-2006 Master's Degree in Management, Direct Marketing and Distance Selling, MarketingIAE FRANCE - Business and Management Schools20062003-2006 Magistère de Management, Marketing Direct et Vente à Distance, Marketing
- University Degree (BAC +3), Marketing and CommunicationCatholic University of the West2003Diplôme Universitaire (BAC +3), Marketing et Communication
Certifications
- Design professional WordPress sitesWPChef2023