Freelancer profile translated to English.
Back to original languageAbout Caroline
I work in CRM, Lifecycle Marketing, and Email Marketing, helping companies make their customer communication more structured, automated, and data-driven.
With my background in International Marketing Management and International Business, I combine strategic marketing understanding with operational execution. I have experience in developing email campaigns, CRM structures, customer journeys, and content and website projects.
I work with systems including Microsoft Dynamics, Agillic, and various CMS systems, supporting companies in making their marketing processes more efficient.
My focus areas are:
- CRM & Email Marketing
- Marketing Strategy Planning
- Customer Journeys & Marketing Automation
- Newsletter & Content Creation
- Community Management and social media channel supervision
- Basic SEO optimization for websites and content
- Campaign analysis and KPI reporting
Additionally, I create social media content (text & graphics) and simple design materials using Canva.
English
Native or bilingual
German
Native or bilingual
Norwegian
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- BIBUS GmbHMarketing AssistantMECHANICAL ENGINEERINGOctober 2025 - February 2026 (4 months)Neu-Ulm, Germany
- Supported the marketing team in a temporary project to optimize BIBUS's digital platforms.
- Developed and implemented the digital marketing strategy.
- Optimized website structure, user experience, and customer journeys.
- Executed and managed SEO optimization measures.
- Structured and categorized an extensive product catalog.
- Created and elaborated customer-oriented use cases to increase engagement and conversion.
- TeknaMarketing ConsultantCIVIC AND SOCIAL ORGANIZATIONSSeptember 2024 - July 2025 (10 months)Oslo, Norway
- Planned and executed digital campaigns for over 2000 annual events (such as conferences and training courses).
- Implemented lifecycle marketing initiatives through the development of multi-stage email flows and retargeting strategies to increase engagement.
- Managed CRM, segmentation, and reporting to the management.
- Collaborated closely with IT, communication, and project managers to ensure a consistent customer journey across all touchpoints.
- Analyzed and derived recommendations for strategic decisions.
- Managed external media agencies for SEO and paid ads on social networks.
- Achieved an ROI of €295,000 within 2 months through targeted, data-based campaigns.
- Coordinated workflows in a team of five and onboarded new employees.
- Nora CoffeeMarketing & Brand ManagerRESTAURANTS AND FOOD SERVICEMay 2024 - October 2024 (5 months)Barcelona, SpainDeveloped and implemented a holistic brand identity with clear positioning, defined brand values, and a consistent visual language. Conceptualized and developed an effective social media strategy including editorial planning, target group analysis, and performance optimization. Created targeted content formats for various platforms. Designed high-quality marketing materials such as customer loyalty cards, business cards, and other POS presentations. Close collaboration with the founder.
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Education
- MSc International BusinessUniversitat de Barcelona2024Internationales management, sowie Global Marketing, Global Project Management, Strategic Management & Digital Business Systems
- BSc International MarketingEsade2022Exchange year as part of the Bachelor