Freelancer profile translated to English.

Description

Sales Manager with over 15 years of experience in retail (multi-site networks), I now provide transition management, commercial steering, and strategic support.

I offer operational reinforcement during key periods (manager replacement, business structuring, brand launch, team skill development).

My approach is based on human performance, clarity of objectives, and alignment between brand strategy and on-the-ground reality.

My key expertise:

Sales strategy – Retail management – Executive coaching – Operational marketing – Change management – Brand launch – Buyer journey – Customer experience

Based in Hérault, I work in person (South) and remotely.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Montpellier (up to 50km)

Fast Retailing–Princesse Tam Tam
Regional Sales Manager
June 2021 - December 2024 (3 years and 6 months)
Managed 10 stores - 40 people (annual revenue: €5M) Implemented adapted strategies: revenue increase for 2 consecutive seasons Local partnerships: +25% store traffic Created HR tools: productivity, planning, profitability Managed P&L: DI reduced to 0.2% Regional animation: meetings, support, communication Coordinated with training, styling, CRM, visual merchandising departments Participated in setting up the regional trainer role: customer KPIs higher than the network Promoted 3 managers through individual coaching
Fast Retailing–Princesse Tam Tam
Traveling Store Manager South
September 2019 - May 2021 (1 year and 8 months)
Diagnosis & action plans for 8 stores On-site coaching & transformation reporting HR, merchandising, local management support Participated in cross-functional projects: sales promotion, training, regional meetings Autonomous management of the zone in the absence of the Regional Manager
Fast Retailing – Princesse Tam Tam
Store Manager
September 2009 - August 2019 (9 years and 11 months)
Montpellier, France
+45% revenue in the 1st year | Top 10 store in the network Team management, schedules, SMART individual objectives Merchandising adapted to stock, context, and buyer personas Customer satisfaction: average 90/100 on mystery shopper surveys Monitored KPIs, coordinated with headquarters (products, tools, HR) Participated in product testing and dissemination of best network practices