Freelancer profile translated to English.

Description

Looking to structure your marketing, launch a brand, or professionalize your acquisition without hiring a full-time employee? I act as an outsourced marketing director or on targeted missions, from strategy to execution.

My core business: brand strategy and positioning (brand platform, expression territory, artistic direction), CRM and email marketing (automated sequences, segmentation, performance analysis), and digital acquisition (SEO, SEA, KPIs).

In 20 years, I have worked in very diverse environments: industry, services, gaming... I co-founded 21 MARS, a DTC brand for which I manage strategy, CRM, SEO/SEA, and artistic direction. I also teach in communication schools and am fluent in English. Based in Rouen, I work in person in Normandy or Paris and remotely anywhere in France.

Industry field of expertise

Languages

English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Rouen (up to 50km), Paris (up to 10km), Caen (up to 20km)

21 MARS
CO-FOUNDER AND PRESIDENT
E-COMMERCE
April 2023 - Today (3 years and 4 months)
Rouen, France
Creation of a women's lingerie brand intended to become a benchmark for the teenage target audience

- Elaboration of the business plan, definition of brand positioning, business model, and pricing policy
- Conception of collections and product lifecycle management
- Commercial launch (e-commerce and distribution through resellers)
- Development and deployment of marketing and communication strategies
- CRM, SEO, and SEA management
- Monitoring of strategic and financial performance
- Coordination of partners and service providers
Business Plan Development Branding Brand Launch Corporate Strategy Digital Marketing
HAFA Lubrifiants
OFFER AND MARKETS DIRECTOR
RAW MATERIALS INDUSTRY
June 2019 - March 2023 (3 years and 9 months)
Yvetot, France
Responsible for the product and service offering strategy for industrial and automotive lubricant professionals.

- Definition and management of B2B marketing strategies
- Team management and cross-functional project coordination
- Development of product and service offerings for industrial markets
B2B Marketing Product Launch Strategy Marketing Strategy Team Management Project Management
OLLCA
MARKETING AND COMMUNICATION DIRECTOR
E-COMMERCE
January 2018 - May 2019 (1 year and 4 months)
Rouen, France
In charge of promoting support for the digital transition of local businesses on the ollca.com platform

- Development of B2B/B2C marketing strategies
- Brand identity redesign and digital transition support
- Implementation of performance monitoring and analysis tools
Branding B2B Marketing E-commerce Team Management KPI