Freelancer profile translated to English.
Back to original languageAbout Caroline
My 12 years of experience within the Figaro group, in the communication department, allowed me to participate in the group's digital transformation and modernize the way we communicate with our target audience.
Social media, brand content, digital communication strategies (and not only!).
I am friendly, motivated, curious, versatile, hyper creative, hyper connected!
If you are looking to position your brand on social networks, reach your target audience through original and creative content that respects your brand's values, and enhance and manage your brand image, I am the right person!
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Le Chesnay (up to 15km), Paris (up to 10km)
Experience
- A-SystemsMarketing and Communication ManagerSOFTWARE PUBLISHINGSeptember 2022 - Today (3 years and 9 months)Versailles, FranceWriting blog postsDesign and writing of newsletters and emailingsImplementation of marketing actions to generate qualified leadsCommunity management (LinkedIn communication)Graphic design (business cards, brochures, templates...)
- EDHEC OnlineCommunity ManagerEDUCATION AND E-LEARNINGNovember 2020 - June 2022 (1 year and 7 months)Paris, FranceLinkedIn, Facebook, Twitter:Publication of 7 posts/day: sharing blog articles, content curation, creation of attractive videos and visuals, Retweets.- Sponsorship of posts to increase website traffic- Monitoring and moderation
- EDHEC AlumniContent Manager / Community ManagerEDUCATION AND E-LEARNINGMay 2020 - Today (6 years and 1 month)Paris, FranceI contribute to the influence of the EDHEC brand by highlighting the school's graduates and engaging alumni on social media.- Production of high-value content: interviews with inspiring graduates, interviews with EDHEC entrepreneurs, writing articles on expert topics (growth hacking, data & responsibility, corporate purpose, public speaking, etc.).- Management of a copywriter to intensify content production- Management of official LinkedIn and Facebook pages (targeted sponsorship, publications to enhance EDHEC Alumni's visibility)- Social media animation (private EDHEC groups): content creation (videos, infographics), engaging posts, private message responses.
Reviews
Erwan
EDHEC Alumni
Reviewed on 6/12/2020
We have been undergoing a real digital transformation in how we engage our community of leaders and entrepreneurs for some time now. More than just relaying our services and events on social media, we chose to entrust Caroline with the mission of imagining and implementing the new 100% online engagement strategy for our community. Changes in tone, editorial calendar, creation of video portraits, facilitation of exchanges within the community and with internal teams... the mission is broad, and these first weeks with Caroline have already shown very promising results. Caroline has understood the (complex) challenges and integrated very quickly into the (large) teams. We are very satisfied and particularly commend her listening skills, her creativity, and the quality of the text and video content she produces. We intend to continue our collaboration for some time to come.
Erwan
EDHEC Alumni
Reviewed on 7/24/2020
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Education
- Master Grandes EcolesISG2006
Certifications
- Brand ManagerCFPJ2019
- Digital MarketingISM2019