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Caroline De BlayCD

Caroline De Blay

Strategic Communication | CSR & Corporate

€600/day
7 projects
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

What to talk about, how to talk about it, when, and through which channels?

I support your organization with its reputation challenges, from strategic consulting to execution.
For clear, fair, and effective communication:

⚪️ 360° communication strategy;
⚪️ Press relations and media visibility strategy;
⚪️ Social media strategies & social media content creation;
⚪️ Writing and conception of long-form content (op-eds, annual reports, magazines, white papers);
⚪️ Summary memos, talking points & speeches for executives.
🫢 Bonus: I also give my opinion on your visual campaigns 🫢


-------------- Bio-express

Educated in European political science - La Sorbonne, College of Europe - I began my career in public affairs in Brussels, within the Renault Group, before joining the corporate communication agency JIN, and then working with Brune Poirson, former Secretary of State for Ecological Transition, at the National Assembly. I then chose to put my dual background - political and communicational - to the service of various organizations as a self-employed consultant.

Since 2022, I have been independently supporting institutions, committed companies, and international organizations in all aspects of their communication: 360° strategy, digital, press relations, editorial production, executive reputation.

Results:
• Clarified communication priorities
• Meaningful visibility online and in the press
• Value-added contributions that build reputation & credibility

--------------Some of my clients ⚡️
- European Commission in France
- Claire Pitollat, Member of Parliament for Bouches-du-Rhône, National Assembly
- Capgemini
- ENGIE
- Ulule
  • French

    Native or bilingual

  • German

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Basic

Can work on-site
Bordeaux (up to 10km), Paris (up to 10km)

Experience

  • Capgemini
    Annual Report 2025
    DIGITAL AND IT
    February 2026 - April 2026 (2 months)
    Bordeaux, France
    Capgemini engaged my services for the 2025 edition of its Integrated Annual Report.

    My mission was to rewrite the French translations of each page of the report, initially written in English, in order to:
    - Eliminate misinterpretations and ensure the integrity of the text
    - Ensure the editorial consistency of the translations with Capgemini's tone and style
    - Streamline the text and improve it linguistically where the translation had impoverished it

    68 pages
    Themes & sectors: AI, manufacturing, finance, energy, life sciences, telecoms, retail, corporate Capgemini
    English Content Conception & Writing Project Management Rewriting Editing
  • Campagne électorale de Thibaut Guiraud
    Municipal Elections - La Rochelle
    PUBLIC SECTOR
    December 2025 - December 2025
    La Rochelle, France
    The mayor of La Rochelle, Thibaut Guiraud, is running for re-election in the 2026 municipal elections.

    His campaign director asked me to provide a professional communication perspective on the initial campaign materials.
    I restructured and rewrote Thibaut Guiraud's candidacy letter and proposed significant modifications to the campaign logo.
    Writing Art Direction Editorial Consulting Political Communication Communication Consulting
  • Commission européenne en France
    Communication Consulting
    PUBLIC SECTOR
    June 2025 - Today (1 year)
    Paris, France
    I am supporting the European Commission's Representation in France in the production of several editorial formats, including:
    - A magazine supplement published for the "Salon des Maires et des Collectivités Territoriales" in November 2025.
    - Practical guides on European aid accessible at the local level.
    - Articles for the "Gazette des communes".

    For each of these formats, I propose the structure (plan or storyboard), as well as the layout and graphic design. I then write the content, conduct interviews where necessary, and manage the project independently until publication.
    Content Conception & Writing Editorial Strategy European Affairs Project Management Interviewing

Recommendations

MP
Yvan KrautYK
FU
+6
Mélodie Petit and 8 other people have recommended Caroline

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Education

  • Licence / Hypokhâgne & Khâgnes
    Lycée Camille Jullian
    2021
    Classe prépa lettres, spécialité géographie & allemand - Mention très bien
  • Master in European Affairs
    La Sorbonne, Paris IV
    2014
    Politiques européennes Histoire Géographie Droit institutionnel de l'UE Droit de la concurrence Droits de l'homme Micro & macro-économie Journalisme Lobbying ---Mention bien

Skill set

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