Caroline C.

• Leading digital transformation and brand experience projects.

- L'Oréal Beauty Tech: turned 7 billion products into always-on conversational medias, crafting the narrative, helping scale QR code technologies and deploy brand pilots allowing personalized mobile experiences and increased engagement

-Décathlon: designed best-in-class digital-led training experience to embark 80,000 employees on the company's digital and data transformation journey

-World Rugby Federation: uncovered 650 million new potential rugby fans worldwide, created a social media segmentation feeding into an ambitious revenue roadmap and products and services pipeline

Metaverse prototype for the Women's World Cup: analyzed metaverse initiatives in the entertainment sector, created the purpose, role and benefits of the projected platform, led ideation sessions with teams in New Zealand and India, built concept board with engagement tactics and prototype

-Fédération Française de Golf: audited customers' journeys and delivered a keynote to 100 members on how to engage customers and prospects in the digital cookie-less era

- Sanofi: created a new playbook for social media engagement backed up by 900 million documents analyzed through AI., analyzed healthcare communities online behaviors and platform usage, dedicated to digital, marketing and legal teams

-Deepki, climate tech startup: launched a new brand platform and website design, leading to Deepki raising 150M euros in series C 3 months after the project

-Capgemini sustainability accelerator: proposed a naming methodology and developed a go-to-market strategy to position the new sustainability offer

-L'Oréal Sustainable IT: delivered a trend and weak signals analysis and a mapping of all the technologies used for sustainability, analyzed key initiatives from Unilever, Procter and Gamble, Estée Lauder, LVMH, Microsoft, Google and Amazon

- Danone/B-Corp Blédina: led a trend analysis on activist food brands, sustainability initiatives and animated hackathon to develop meaningful activations around sustainability

- Aderma/Pierre Fabre: delivered a competitive mapping of derma-cosmetics brands with a specific focus on e-commerce engagement and pharmacies activation

- RATP mobility, Clarins, Antargaz, Parrott: supporting new business team on agency side, led user experience strategy and communications strategy

- Club Med: developed the brand global communications platform and campaign resulting in +8pts consideration with women 25-45, +31% new female visitors on site via mobile, +47% new clients to the physical Club Med boutique.

Led an Instagram activation with sports influenceurs driving 2000 new customers to targeted Club Med resorts worldwide.

- Suntory/Pulco Fines Bulles: led the new narrative, product management portfolio and product launch around the concept of simple pleasures, top-tier copy test, #1 before Badoit Fines Bulles, 5,8M revenues generated.

- Eurazeo/Carambar: repositioned the brand for tweens 8-12, launched campaign: +23% penetration rate, +19 pts brand spontaneous awareness.

Developed augmented jokes innovative campaign with Snapchat Lens, leveraging 900 millions snapcodes on 16 millions packagings, increasing sales of +6% vs 0,5% as market trend.

- Groupe Savencia and Groupe Avril: reframing the notion of authenticity for cheese brand Le Rustique/Coeur de Lion, and cooking oil Lesieur/Puget in a context of strong growth from retailers' brands and consumers demanding transparency from industrial, heritage food brands.

-Le Point: led co-creation workshop and ideation around the new communication concepts