Freelancer profile translated to English.
Back to original languageAbout Caroline
Interfaces that flow naturally, newsletters people enjoy opening, landing pages that make users want to stay: that's my goal!
Specializing in **UX/UI Design**, **CRM & Email Design**, and **E-commerce**, I create user-centered journeys aligned with business objectives. From user research to high-fidelity mockups on Figma: websites, landing pages, design systems, and CRM solutions.
Experience:Nearly two years of freelance work, collaborating with marketing, product, and development teams, particularly in retail and e-commerce (Jules, among others): email campaigns, premium landing pages, CRM system redesigns, mobile applications.
My Expertise:
- CRM & Email Design
- UX/UI Design
- Landing Pages & Webdesign
- E-commerce
- Design Systems
- Wireframing & Prototyping
- Responsive Design
My Method:Understand your brand and your challenges before proposing anything, then deliver clean mockups, a strong visual hierarchy, and meticulous details.
I integrate generative AI tools to explore faster and refine content, while the vision and decisions remain 100% human.
Color, energy, rigor.
Based in Hauts-de-France, remote or hybrid. Have an idea, a campaign to launch? Write to me — a quick response is guaranteed. ☀️
French
Native or bilingual
Can work on-site
Lille (up to 50km)
Experience
- Personnel🚀 FREELANCE UX/UI DESIGNER | WEBDESIGNERE-COMMERCEAugust 2024 - Today (2 years)Lille, FranceI assist companies in various sectors in designing high-performing digital experiences, from UX strategy to final mockups.I work on UX/UI Design, Webdesign, E-commerce, CRM, and Digital Art Direction projects, with an approach focused on users and business objectives.MissionsDesign of user journeys and UX/UI interfaces.Creation of web and mobile mockups on Figma.Design of showcase websites, e-commerce sites, and landing pages.Creation of wireframes, interactive prototypes, and Design Systems.Creation of graphic universes and digital identities.Design of CRM campaigns and emailings.Optimization of user experience and conversion funnels.Execution of benchmarks, competitive analyses, and UX recommendations.Collaboration with marketing, product, and development teams.Daily use of generative AI (ChatGPT, Claude, Gemini) to accelerate research, ideation, content generation, and creative exploration.Tools: Figma • Adobe Creative Suite • ChatGPT • Claude • GeminiSectors: E-commerce • Retail • Fashion • Home Appliances • Services • Communication
- Jules – Groupe MulliezUI DESIGNER | WEBDESIGNERE-COMMERCESeptember 2022 - September 2024 (2 years)Roubaix, FranceSector: Fashion • Retail • E-commerceParticipated in the design of digital experiences for Jules, a French men's ready-to-wear brand. In collaboration with the e-commerce, CRM, and marketing teams, I contributed to the creation of digital solutions aimed at improving user experience and supporting the brand's key commercial periods.MissionsUX/UI Design of e-commerce site interfaces.Creation of web mockups on Figma.Design of landing pages and commercial pages.Creation and evolution of the Design System and UI Kit.Execution of wireframes and interactive prototypes.Design of responsive CRM and email campaigns.Creation of visuals for digital acquisition campaigns.Adaptation of campaigns across various digital media.UX/UI and competitive analysis monitoring.Collaboration with CRM, marketing, and development teams.
- Chausport👟 WEBDESIGNER | DIGITAL DESIGNERSPORTSMarch 2019 - September 2021 (2 years and 6 months)Pas-de-Calais, FranceSector: Retail • Sports • E-commerceDesigned digital and web assets for Chausport, a national retailer specializing in sports equipment and sneakers. Contributed to omnichannel commercial campaigns and the evolution of digital communication materials.MissionsWebdesign of the e-commerce site.Creation of newsletters and CRM campaigns.Design of visuals for the website and social media.Creation of assets for digital acquisition campaigns.Production of print materials (POS displays, posters, catalogs).Participation in national commercial campaigns.Consideration of customer journeys and digital experience.
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Education
- Master in Digital Creation - Art & CreationUniversité polytechnique Hauts de France, Valenciennes2015Fondamentaux du design graphique et de la création digitale : direction artistique, identité visuelle, culture de l'image, conception multimédia et outils Adobe.
- Master's in UI/UX Design (work-study)ECV Creative Schools & Community2024Formation complète au processus de conception digitale : recherche utilisateur (enquêtes, personas, parcours), architecture de l'information, wireframing et prototypage sur Figma, tests utilisateurs, design d'interfaces web et mobile. Conception de design systems garantissant la cohérence entre designers et développeurs, avec une attention constante à l'ergonomie, à l'accessibilité et aux normes de qualité web (certification Opquast). Veille concurrentielle et analyse de marché appliquées aux projets.