Freelancer profile translated to English.
Back to original languageAbout Caroline
Hello! I'm Caroline, your passionate Webdesigner | UI Designer.
After 8 years as a graphic designer and webdesigner in companies, I decided to take a step forward by completing a master's degree in alternating work and study over the last two years to specialize in UI and UX design.
These studies allowed me to develop my knowledge and skills in design. I learned to identify user needs and friction points in order to propose adapted solutions.
I love discussing your projects, that's what makes a successful collaboration magical.
I'm very excited to work with you and create amazing user experiences and harmonious interfaces!
See you soon! Let's go! 🔥
French
Native or bilingual
Can work on-site
Lille (up to 50km)
Experience
- JulesWebdesigner | UI DesignerSeptember 2022 - September 2024 (2 years)Roubaix, France- Taking a brief into account, respecting it, and graphic translation- Graphic proposal and provision of UX solutions/recommendations based on prior analysis (secondary research, existing analysis, competitive analysis, proto-personas)- Briefing with stakeholders of different projects (webmaster, web integrator)- Setting up internal UI Kits, updating libraries- Sharing Figma skills and knowledge with the digital team- Adapting campaigns across all e-commerce site elements, considering navigation- Designing visuals deployed for traffic (google ads, facebook, adsteroid, criteo...)- Monitoring, graphic creation, layout, and newsletter integration using Dartagnan software, considering constraints based on devices (mobile, tablet, and desktop)- Videos for advertising campaigns for traffic and social media
- ChausportGraphic Designer / WebdesignerMarch 2019 - September 2021 (2 years and 6 months)Pas-de-Calais, France- Participation in briefs, brainstorming for new commercial campaigns- Graphic creation of different campaigns and adaptations for print and web media (in-store displays, website visuals, social media, acquisitions...)- Monitoring, graphic creation, layout of newsletters, considering different devices (mobile, tablet, desktop)- Adapting campaigns across all e-commerce site elements- Adherence to production schedules- Preparing files for printers, briefing, monitoring printing, checking proofs- Implementing customer journeys based on physical store configurations- Illustrations for various campaigns (e.g., Christmas campaign)
- Lips & Co. EditionsGraphic Designer Layout ArtistApril 2018 - March 2019 (11 months)Villeneuve-d'Ascq, France- Creation of covers based on a brief from authors (front cover, spine, back cover).- Design of marketing and advertising visuals for print and digital media.- Photo retouching, manipulation, and editing.- Creation and layout of print catalogs for new releases.- Design and layout of point-of-sale displays, flyers, merchandise, and large-format posters.- Creation of visuals for the online store and social media.- Checking final cover mockups with the printer.- Teaser videos to announce book releases on social media
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Education
- Master in digital creation and engineeringUniversity of Valenciennes and Hainaut-Cambrésis2015
- Master in UI/UX DesignECV Creative Schools & Community2024- Analyse de la concurrence pour recueillir des informations stratégiques sur le marché - Surveiller les évolutions et les interfaces utilisateurs - Etude des comportements des utilisateurs au travers d'enquêtes pour comprendre leurs besoins - Comprendre les attentes des clients et utiliser les outils digitaux pour développer des solutions efficaces et innovantes - Créer des scénarios utilisateurs et formuler des reco pour atteindre les objectifs clients - Effectuer des évaluations en tenant compte de l'ergonomie, de l'accessibilité, des réglementations et des normes pour répondre à tous les besoins du projet - Cartographier les scénarios utilisateurs (UX mapping) à travers des interfaces fonctionnelles. - Créer des prototypes pour les faire tester par un panel d'utilisateurs - Définir l'arbo et la navigation pour identifier rapidement les rubriques et pages cohérentes - Préparer un design system pour les designers et développeurs, afin de garantir des interfaces graphiques cohérentes