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Caroline ColombanCC

Caroline Colomban

B2B Content Strategy Consultant

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

You publish articles, posts, newsletters, and yet, no concrete results: no leads, no prospects, no visible ROI. ❌

The problem isn't a lack of ideas.
It's a message that's too vague, too corporate, too technical, and content that informs without ever convincing or converting.

What I concretely implement:

🔹 Message clarification: so your added value is understood in 10 seconds.
🔹 Editorial strategy: a guideline that serves your business objectives.
🔹 Content creation that generates inbound leads.
🔹 Optimization of your existing content to give it real business impact.

Why entrust your content strategy to me? 🤝

I spent over 3 years working on B2B content in demanding environments like leboncoin and Dassault Systèmes, with a common thread: making complex subjects clearer, more readable, and more useful to the business.

At leboncoin, I managed B2B communications across several markets, with a constant focus on editorial consistency, visibility, and alignment with sales teams. Result: website traffic almost doubled and content volume tripled. 🚀

In parallel, I developed an independent editorial project that gathered over 28,000 people on social media in 6 months, 100% organically. An experience that allowed me to better understand what captures attention and encourages action.

👉 This dual perspective allows me to create content that is clearer, more convincing, and more useful for acquisition.

🎯My mission: to make your content a real sales lever.

👉 Let's talk about your project.
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • Leboncoin
    B2B Content Manager (Permanent Contract)
    DIGITAL AND IT
    January 2024 - Today (2 years and 7 months)
    Paris, France
    - Management of B2B communications across 6 markets (real estate, automotive, advertising, consumer goods, vacation rentals, employment)
    - Definition of messages, angles, and formats in line with the business objectives of each market
    - Coordination of multi-format content production
    - SEO and GEO optimization of content and continuous improvement through tracking tools
    - Content publication and updates
    Digital Communication SEO Communication Strategy Editorial Strategy Content Marketing
  • carotte_et_moon
    Co-founder of Media and Digital Content Project
    SOCIAL NETWORKS
    July 2025 - Today (1 year and 1 month)
    Paris, France
    - Growth of Instagram account to +25k followers in 6 months on food and wellness theme
    - Definition of editorial line, content creation, storytelling, and video editing
    - Marketing analysis and monitoring
    - Community management and engagement
    - Project management: setting up partnerships
    - Creation and publication of UGC videos
    Digital Communication Social Media Communication Strategy Data Analysis Content Creation
  • Dassault Systèmes
    Content Marketing Manager (Fixed-term Contract)
    TECH
    April 2023 - October 2023 (6 months)
    Paris, France
    - Management of B2B content strategy (partnerships, interviews, articles)
    - Content writing in French/English: articles, PR tools, social media posts
    - Campaign development (landing pages, promotional kits)
    - Elaboration of marketing and communication plans
    - KPI analysis and monitoring
    Marketing and Communication Planning Web Marketing Strategy Content Marketing Marketing Copywriting

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Education

  • Master 2 in Digital Marketing and Communication
    Burgundy School of Business (ex ESC)
    2022
    Master 2
  • Preparatory Class for Grandes Écoles
    Lycée Dominique Villars Gap
    2018
    CPGE

Skill set

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