About Caroline
French
Native or bilingual
English
Fluent
Italian
Conversational
Experience
- LeboncoinB2B Content Manager (Permanent Contract)DIGITAL AND ITJanuary 2024 - Today (2 years and 7 months)Paris, France- Management of B2B communications across 6 markets (real estate, automotive, advertising, consumer goods, vacation rentals, employment)- Definition of messages, angles, and formats in line with the business objectives of each market- Coordination of multi-format content production- SEO and GEO optimization of content and continuous improvement through tracking tools- Content publication and updates
- carotte_et_moonCo-founder of Media and Digital Content ProjectSOCIAL NETWORKSJuly 2025 - Today (1 year and 1 month)Paris, France- Growth of Instagram account to +25k followers in 6 months on food and wellness theme- Definition of editorial line, content creation, storytelling, and video editing- Marketing analysis and monitoring- Community management and engagement- Project management: setting up partnerships- Creation and publication of UGC videos
- Dassault SystèmesContent Marketing Manager (Fixed-term Contract)TECHApril 2023 - October 2023 (6 months)Paris, France- Management of B2B content strategy (partnerships, interviews, articles)- Content writing in French/English: articles, PR tools, social media posts- Campaign development (landing pages, promotional kits)- Elaboration of marketing and communication plans- KPI analysis and monitoring
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Education
- Master 2 in Digital Marketing and CommunicationBurgundy School of Business (ex ESC)2022Master 2
- Preparatory Class for Grandes ÉcolesLycée Dominique Villars Gap2018CPGE