Freelancer profile translated to English.
Back to original languageAbout Caroline
I help you grow your online sales and structure your business on marketplaces.
For 5 years, I have managed an e-commerce company specializing in marketplaces, in direct contact with platform business developers, accountants, and operational teams.
I have supported growth over several years, supervising:
- the launch and optimization of hundreds of products,
- the management of administrative processes, invoicing, and accounting follow-up,
- customer relations and commercial strategy.
Graduated from a business school focused on technology & management, I combine business, organization, and strategy skills with a very operational approach.
👉 My goal: to help you gain visibility, efficiency, and profitability on your marketplaces.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Entreprise e-commerce (12 millions de CA)General ManagerRETAIL (SMALL BUSINESS)January 2020 - Today (6 years and 5 months)Reims, FranceGlobal management of marketplace activity: launch and optimization of several hundred product listings, sales monitoring, margin management, and reporting.Global management of DTC activity: development of advertising campaigns, redesign of the internal site.Management & coordination: supervision of the operational team, management of relations with the accountant and partners (Business Developers in particular).Administrative optimization: implementation and monitoring of invoicing processes, accounting organization, correspondence with financial partners.Commercial development: monitoring of performance indicators (revenue, margins, customer feedback), improvement of customer satisfaction and conversion rates.Strategic steering: identification of growth opportunities (new product lines, pricing, new sales channels), implementation of monitoring tools (Excel, Notion, Google Workspace).Key results:Contribution to the development of recurring revenue over 5 years (revenue multiplied by 10 in 5 years).Reduction in administrative processing time through optimized processes.Improved visibility and sales through product listing optimization + better KPI monitoring with margin analysis and stock tracking.Enhanced customer satisfaction (reduced response time and better after-sales service management).
- Auto-EntrepreneurAirbnb Rental ManagementREAL ESTATEJanuary 2023 - December 2023 (11 months)Reims, FranceListing a property on Airbnb for a period of 3 months.Creation and optimization of the listing (copywriting, photos, price positioning).Customer relationship management (bookings, check-in/out, communication with travelers).Optimization of occupancy rate through dynamic pricing strategy.Implementation of simplified administrative tracking (income, expenses, local taxes).Key results:High occupancy rate (>80%) from the first month.Traveler satisfaction rating above 4.8/5.Recurring rental income with optimized profitability.
- carrefourJunior BuyerRETAIL (LARGE RETAILERS)January 2021 - July 2021 (6 months)Massy, FranceContribution to the development of a differentiated, quality offering (sourcing and relationships) with about ten suppliers.Definition and communication of the annual communication plan (flyers) for categories and monitoring of negotiated contract evolution (purchasing revenue, UVC, margin...).Writing market analyses and implementing adapted action plans.
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Education
- Master II - Technology and ManagementNeoma Business School2022Apprentissage du management digital, programme axé sur le digital et les nouvelles technologies Moyenne générale : 17/20 Spécialité transformation digitale (supply chain et achats) : analyses de données (PowerBI), utilisation d'un ERP (SAP)