Freelancer profile translated to English.
Back to original languageAbout Caroline
Hello,
360° Designer since 2011 in Paris and Nice, I work on packaging, merchandising, retail, identity, and events.
With a Master's degree in Industrial Design and another in Entrepreneurship, I am available for your global brand creation projects or for more specific missions such as creating a new merchandising concept with the implementation of a customer journey, for example.
My expertise extends to cosmetic, spirit, and jewelry brands, as well as brand identities in general.
My previous clients include Estee Lauder, Bobbi Brown, Jo Malone, Sisley, Lancôme, Moet et Chandon, L’Oréal Pro, Respire, Cartier, and many others.
I am accustomed to working directly with clients, retailers, or manufacturers to ensure total project follow-up. Whether integrated within your brand or as an external provider, I can respond to your briefs.
I remain at your disposal for any further information.
Sincerely,
Caroline
French
Native or bilingual
English
Fluent
Can work on-site
Nice (up to 40km), Paris (up to 10km)
Experience
- L'OréalRetail DesignerFASHION AND COSMETICSApril 2024 - December 2025 (1 year and 8 months)Within the DMI team of the L'Oréal Pro brand, I actively participated in elevating the brand by developing the very first interactive guidelines and managing around 15 launches across different axes, with market monitoring and a 360° strategy.
- Sisley ParisInternational Design Project ManagerFASHION AND COSMETICSJanuary 2021 - August 2022 (1 year and 8 months)Paris, FrancePermanent contract - within international marketing: International Design Project Manager for Makeup, Perfume, and Skincare.Creation of international point-of-sale launches for various sectors: Counter displays, various POS materials for stands, flagships and boutiques, window displays, podiums, Open Sell systems, etc.Creation of the new makeup image at point of sale, merchandising, and retail: Makeup Bar, Lip Bar, Face Bar, new retail concept, Open Service (wall units, C1, C2, Travel retail) etc.Creation of permanent elements for the brand: new window display concept, perfume furniture, etc.
- Estée Lauder Companies EMEAVisual Merchandising Design ManagerFASHION AND COSMETICSApril 2017 - January 2021 (3 years and 9 months)Paris, FrancePermanent contract - within the EMEA department: VM Designer for Bobbi Brown and Jo Malone brands for 1 year, then VM Designer Manager for the Bobbi Brown Brand for 3 more years.Creation and development of the open service as well as new Makeup and Skincare Bars for the Bobbi Brown brand.Deployment and adaptation of guidelines or creative intentions received from NYC across the entire EMEA region for Jo Malone and Bobbi Brown brands.Creation of the new Bobbi Brown brand positioning regarding CSR, work on reusable, multi-axis, recyclable design.
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Education
- Master's degree in Industrial Design, specializing in Packaging and RetailStrate College Designers2012
- Master's degree in EntrepreneurshipEscp Europe2012