Freelancer profile translated to English.
Back to original languageAbout Caroline
With over 15 years in marketing and communication, spanning large corporations and impact-driven projects, I now offer an external perspective to analyze, clarify, and strengthen brands.
Most companies don't have a product problem—they have a positioning, clarity, and consistency problem.
This is precisely where I bring value.
I support companies, freelancers, and committed projects in:
- analyzing their market and positioning
- clarifying their offering and messages
- structuring a consistent and differentiating brand identity
- designing content and materials aligned with their image
A holistic yet pragmatic approach
At the crossroads of strategy, content, and design:
Strategy: positioning, brand platform, key messages
Branding: identity, visual and editorial consistency
Content: copywriting, storytelling, digital and print materials
Support: bringing the brand to life over time
My approach
Simple, qualitative, and results-oriented:
- an external perspective to gain distance and make better decisions
- concrete and actionable recommendations
- a strategic vision + operational implementation
- an "artisanal" logic: precision and consistency
Objective: create clear, understandable, and sustainable brands capable of adapting to their environment and audiences.
Deliverables
- brand platform
- strategic recommendations
- editorial identity and content
- optimized web pages
- communication materials (print, digital, signage)
- audits with action plans
Projects
- brand creation or repositioning
- website and content improvement
- impact projects, craftsmanship, tourism, and culture
- structuring offerings and narratives
- long-term support
Faced with increasing competition, a brand must be clear and consistent.
I help you structure and strengthen it—simply and effectively.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Khmer
Basic
Chinese
Basic
Can work on-site
Arles (up to 50km), Aix-en-Provence (up to 20km), Marseille (up to 20km), Montpellier (up to 20km), Nîmes (up to 20km)
Experience
- Artisans AngkorConsultantARTS AND CRAFTSJanuary 2024 - January 2025 (1 year)Cambodia• Structuring and promoting cultural and institutional projects• Developing educational content and mediation tools• Contributing to communication strategy and message consistency• Coordinating stakeholders (artisans, teams, partners) in a multicultural context• Deploying the Living Museum of Khmer Artistry concept: visitor journey, museum content, integration of immersive workshops• Improving the clarity of activities for audiences and partners
- Draw Me MarketingFounder & Consultant – Strategy & Impact ProjectsCONSULTING AND AUDITSJanuary 2019 - January 2024 (5 years)Paris, France• Support in strategic structuring of funding and development for impact organizations (NGOs, cultural structures, and entrepreneurial projects)• Structuring activities: positioning, offering, organization, prioritization• Leading impact projects (craftsmanship, sustainable tourism, environment, and inclusion)• Involvement in transformation, launch, and repositioning phases• Writing strategic content (presentations, partner materials, proposals) and communication plans aligned with development goals• Coordination of local and international stakeholders
- Veolia Water TechnologiesInternational Marketing & Communication DirectorENVIRONMENTALJanuary 2005 - January 2018 (13 years)Shanghai, China• Leading international marketing and sales strategies (Europe, Asia, Latin America)• Contributing to the growth of the industrial water treatment business in key sectors (food processing, energy, pharma, microelectronics, other industries)• Conducting strategic market analyses (30+ studies) to guide business decisions• Developing offers and technical solutions to enhance value proposition and competitiveness• Structuring and developing 6 technological startups (detection, analysis, and treatment of water pollutants)• Managing marketing budgets (> $1 million USD) and aligning with performance objectives• Managing international teams (up to 40 people) and multi-country coordination (Mexico, Chile, Argentina, Brazil, Colombia, Peru, China, Taiwan)• Implementing and managing CRM tools for opportunity tracking and customer relationship management with structuring and harmonizing customer data across countries• Monitoring marketing performance, reporting, and data analysis for strategic steering• Developing marketing tools and supporting sales teams• Strengthening positioning and visibility with clients and partners
Recommendations
Be the first to recommend Caroline
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master Business & International ManagementIUP2006Master Business & International Management
- Bachelor's Exchange Program, Chinese StudiesWuhan University2005Programme d'échange, Études chinoises
Certifications
- Social Entrepreneurship Executive ProgramINSEAD2018