Freelancer profile translated to English.
Back to original languageAbout Caroline
Art Director specializing in the creation of high-performing, memorable content aligned with my clients' business objectives.
I am not a traditional graphic designer. My approach is that of a creative studio integrated with growth and marketing teams: every design, every landing page, every ad creative is conceived as a conversion and acquisition lever. Not just "pretty" design, but design calibrated to generate leads, clicks, and ROAS.
🎨 What I produce:
- Social Ads Creatives (Meta, Google, LinkedIn): static, carousels, motion, designed for A/B testing, adapted per platform
- Conversion-oriented Landing Pages: structure, visual hierarchy, CTA
- Websites on Webflow: responsive, fast, SEO-friendly
- Visual Identities and complete graphic guidelines
- Scalable creative kits for marketing teams
⚙️ My Methodology:
A short, iterative cycle designed for digital marketing:
- Brief: performance-oriented, with clear objectives
- Production: assets designed for A/B testing: variations, adaptations, optimizations
- Test: launch via your Paid campaigns or activation tools
- Learn: performance analysis: which visuals work, why
- Scale: amplify what works, eliminate the rest
👩🎨 Framework & Responsiveness:
- 48 hours for static deliverables
- 72 hours for videos and motion
- Weekly creative calls to prioritize assets and track iterations
- Constant visibility on what's in production and what's coming up
💻 Tools:
Figma · Webflow · Adobe Suite · Photoshop · Illustrator · InDesign · After Effects · Notion
🎯 Sectors of Intervention:
SaaS & Tech · Energy & Green Tech · Education · E-commerce · B2B Services
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- leet designGraphic DesignerLUXURY GOODSAugust 2025 - Today (1 year)Paris, FranceCreation of social media ads and landing pagesAs part of my collaboration with Leet Design, I supported the brand in the design and production of visual materials for digital campaigns and multi-channel communication strategies.My responsibilities included:-> Creation of visuals for Paid Ads campaigns (Meta, Google, LinkedIn, Display) with a performance-oriented approach (CTR, conversion, mobile readability).-> Creation of conversion-optimized landing pages-> Close collaboration with marketing and growth teams to align messaging, offer, and art direction.-> Production of modular templates allowing for rapid iterations and test & learn phases.
- EnsolGraphic DesignerENERGY AND UTILITIESMay 2025 - Today (1 year and 3 months)Paris, FranceAs part of my collaboration with Ensol, I supported the brand in designing creative solutions to foster its commercial development and enhance its image in a competitive market (solar energy / energy transition).My responsibilities included:-> Creation of static and video visuals for Paid Ads campaigns (Meta, Google Ads, Display) with a focus on lead generation.-> Development of differentiating creative concepts highlighting key benefits: energy savings, autonomy, environmental impact-> Adaptation of creations to industry codes (home, energy, trust, expertise) while modernizing the brand image.-> Development of consistent visual identities (colors, typography, graphic universe) to ensure recognition and memorability.-> Creation of visuals focused on proof and reassurance (customer testimonials, key figures, product education).-> Collaboration with marketing teams to align promises, commercial offers, and art direction.-> Implementation of creative iterations in a test & learn approach to improve performance (CTR, CPL).
- LeverageLead Creative StudioDIGITAL AND ITApril 2025 - Today (1 year and 4 months)Paris, FranceMy responsibilities:-> Creation of the creative department at Leverage in 2025-> Development of offers and their execution-> Management of a diverse client portfolio:→ Creation of sponsored content (across various channels like Meta, Google, Snapchat, Pinterest, LinkedIn, TikTok...)→ Design of landing pages (Figma & Webflow)→ Creation of websites
Reviews
Rémy
Rémy Rolland
Reviewed on 11/19/2023
I had the opportunity to collaborate with Caroline on several occasions for the design of Meta Ads, and each time, I was fully satisfied with her work.
She demonstrated an ability to adapt to campaign objectives and strategies, quickly understanding specific requirements. Her responsiveness and availability are also valuable assets.
I highly recommend Caroline!
Recommendations
FU
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Education
- Master in Art DirectionIntuit.Lab2020
Certifications
- Meta Certified Creative Strategy ProfessionalMeta2023