Description

From Cape Town to Paris, I've spent over two decades transforming how global brands connect with their audiences through strategic insights and creative innovation.

Currently Communication & Marketing Strategist & COO at Digital Insighters, I partner with C-suite leaders to turn digital intelligence into business-driving strategies across luxury, entertainment, FMCG, and fashion sectors.

• 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲: I led the social media transformation for Puig across 8 iconic brands and 8 key markets, pioneering social listening frameworks, influencer marketing governance, and real-time consumer intelligence that reshaped brand positioning and crisis response.

• 𝗣𝗿𝗼𝘃𝗲𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗺𝗽𝗮𝗰𝘁: From tripling digital performance for major media brands to generating measurable ROI through influencer marketing strategies across Paris, Dubai, and beyond, I bridge creative storytelling with data-driven results that matter to boards and stakeholders.

• 𝗔𝗴𝗶𝗹𝗶𝘁𝘆 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Whether launching award-winning campaigns for PlayStation, Lady Gaga, or luxury houses like Cartier, or building scalable insight frameworks, I thrive in fast-paced environments where adaptability and fresh thinking drive competitive advantage.

• 𝗗𝗘𝗜 & 𝗣𝘂𝗿𝗽𝗼𝘀𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: For 13 years as Communications Director of Tournoi 7 de Cœur, I've helped raise over €722,000 for children and people with disabilities, with 25% of our volunteer team being people with disabilities.

My superpower?

Decoding the digital noise, social conversations, search behaviors, emerging trends, and translating them into actionable strategies that resonate with audiences and boards alike.

Multicultural by design (French roots, South African birth, career spanning four countries), I bring a global perspective that helps brands navigate complexity with confidence and creativity.

Languages

French
Native or bilingual
Spanish
Fluent
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Wispple SAS - Digital Insighters
Digital Marketing & Insights Strategist
CONSULTING AND AUDITS
November 2020 - Today (5 years and 7 months)
Paris, France
I help brands strategize their marketing and communication thanks to insights generated through online conversation, online behaviors, and big data.

Digital Insighters is a Digital Intelligence consultancy. For us, insights are essential assets to discover opportunities, design strategies, design relevant marketing and communication operations, but also business, HR or innovation.

Our 6 approaches of Digital Intelligence @ Digital Insighters :
- Alert & React: Real time analysis for informed reactions
- Discover & Learn: Insights for informed decisions
- Strategize: Data-drivenstrategies for consumer-relevant brand narrative
- Evaluate & Improve: Assessment for informed performance reviews
- Foresee: Sensing the signals for the vision of a desirable future
- Mature: Integrated program for digital intelligence empowerment
Tournoi 7 de Coeur
Directrice Communication
SPORTS
June 2012 - Today (14 years)
Versailles, France
Je co-organise le Tournoi 7 de Coeur, un tournoi caritatif de rugby à sept, qui a lieu tous les ans depuis 2012. Cet événement, ouvert au public, a pour but de lever des fonds pour des associations dans les domaines de l'enfance et du handicap, et est organisée par belle équipe 100% bénévole. Nous avons levé plus de 587 000€ en 10 éditions du tournoi, et nous en sommes très fiers.
>> JE RECHERCHE :
- deux attachés de presse (sport & BtoB RSE)
- des entreprises souhaitant offrir une journée de team building à but caritatif à leurs collaborateurs.
http://www.tournoi7decoeur.com
Chananas
Senior Marketing & Communications Consultant
CONSULTING AND AUDITS
May 2014 - November 2020 (6 years and 6 months)
Paris, France
I believe that on digital, people gather themselves around specific topics.
It's not about where the targets are on social media or which platform is the most relevant for brands. It's more about what the targeted audience is most interested in and who they follow on these topics.

I help brands defining their communication strategies:
- using data to define the most relevant topics/ communities for the brands
- designing the communication strategy to trigger high engagement
- implementing the production of contents
- measuring the performance on pre-defined KPIs.

Here are a few projects I have been working on lately:
• Social Media Strategy for DIGITAL INSIGHTERS
• Project Production for PLAYSTATION Paris Games Week
• Social Media & Digital PR for DOWiNO independent game studio: crowdfunding campaign management, and launch of the action-adventure mobile game "A Blind Legend"
• Social Media Strategy & Community management for movie Vape Wave, directed by Jan Kounen
• Social Media & Digital Consultancy for Auditoire TBWA
• Digital Production for OgilvyOne
• Digital & Social Media Consultancy for agencies : Les Télécréateurs, Auditoire, Socialy, Brunch Creative, Obraz, Fullstack, Lieu Commun and Angie+1
Réseaux sociaux Communication digitale Transformation digitale Marketing de contenu Facebook Marketing Instagram Marketing LinkedIn Marketing Twitter Marketing